An analysis of $20 million in paid search ad spend yields interesting results for practitioners of product-led strategies. Mike Pastore on September 5, 2024 The customer journey for B2B software is long and complex for everything but the most basic, inexpensive products. Regardless of the complexity of the product or process, it’s safe to … Continue reading Free trial vs. demo: What’s more effective in B2B SaaS ads?
Optimizely makes its headless CMS offering fully available as a SaaS option. Kim Davis on July 17, 2024 Digital experience platform Optimizely has launched a new SaaS CMS while vowing continued support for its PaaS CMS. The new CMS is headless by design and incorporates a new Visual Builder, a user-friendly interface allowing content … Continue reading Optimizely launches new SaaS CMS
HubSpot reported a relatively minor breach as U.S. customers were checking out for the holiday. Mike Pastore on July 8, 2024 HubSpot says fewer than 50 customer accounts were victims of a breach in late June, all impacted customers were notified and all has been quiet since the initial incident. As of May 2024, … Continue reading Limited HubSpot breach reminds us there’s risk in SaaS apps and data storage
Find out how to transform your horizontal software into a vertical powerhouse with these targeted strategies. Eric Holmen on June 3, 2024 As companies prioritize “efficient growth,” vertical software has gained prominence due to its lower customer acquisition costs, higher expansion sales and stronger gross retention than its horizontal counterparts. Here’s why you should … Continue reading 8 tips to adopt vertical marketing and drive SaaS growth
Boost customer retention, brand advocacy and recurring revenue for your B2B SaaS product by fostering an active user community. Sabina Pons on May 13, 2024 Building and nurturing an active user community can be a game-changer for B2B SaaS companies looking to drive sustainable growth. Implementing a user community strategy offers myriad benefits, … Continue reading Unlocking growth: The power of user communities for B2B SaaS companies
Look out for the rise of digital CS as vendors try to do more with less. Kim Davis on October 19, 2023 Almost all SaaS companies are raising or maintaining their investment in customer success, while investment in digital customer success is growing steadily with 48% currently embracing it. The data is from a new … Continue reading SaaS companies embrace digital customer success
Why SaaS vendors, including martech vendors, need to focus on customer success and not just the subscription renewal. Kim Davis on August 30, 2023 Just a week ago, Angie Judge, CEO of Dexibit, a platform that provides data and analytics for visitor attractions, lit a fire on LinkedIn. She had canceled a SaaS subscription the … Continue reading Mind blown! Angie Judge on the reaction to her LinkedIn post on SaaS and customer success
What is SaaS Security? Benefits, Challenges, and Best Practices Pui Mun Beh / 22 Jun 2022 In today’s world, technology dominates everything from the simplest to the most complex of activities. Software is undoubtedly the primary need of the market. Most organizations are trending towards cloud and multi-cloud implementations. This move is not surprising … Continue reading What is SaaS Security? Benefits, Challenges, and Best Practices
Why Should a SaaS Startup Use a Knowledge Base? Dheepika / 06 May 2022 Waiting for a customer service representative for a long time can really be haunting. In today’s face-paced world, all the customers are expecting instant answers. It is evident that the customer success team should also automate answering questions to their … Continue reading Why Should a SaaS Startup Use a Knowledge Base?
Amit Dua January 16, 2022 Did you know that the estimated global market value of SaaS companies in 2021 is around $ 123 billion? While these stats show that SaaS is the most expanding industry, many startups take their company’s payment processing for granted. Ideally, a standard SaaS Company will provide their customers to pay … Continue reading Payment Processing For SaaS: 9 Common Obstacles & Solutions
