Carrie DagenhardAugust 21, 2015 Have you ever received a really awful gift? I mean, a gift so inconceivably terrible, so obviously not you that you had a difficult time concealing your surprised disappointment? It would be ungrateful and selfish to admit you didn’t like a gift another person went out of her way to purchase, … Continue reading 3 Innovative Ways SaaS Companies Can Boost Sales Using Personalization
Jon MarsellaJuly 22, 2015 The disruption to the widespread on-premise and self-hosted ecommerce paradigm began in 2010, as the world’s most popular SaaS shopping cart offerings were just getting off the ground. Since then, modern SaaS platforms have continued to improve overall product sophistication and customer support experience. They’ve become increasingly well funded, more technically … Continue reading How to Know if a SaaS Ecommerce Platform is Right for Your Business
Omri YacubovichMay 26, 2015 For the last 6 years I’ve been involved with Software-as-a-service (SaaS) startups. Marketing for SaaS companies is unique and challenging as ROI is usually a question of future series of transactions (recurring ones), and certain levels of churn. It doesn’t matter if you consider to start your own SaaS company or to … Continue reading What Characterizes an Ideal SaaS Company?
Tony AdragnaMay 4, 2015 When it comes to SaaS companies, the ultimate key is to create a software that your customers will love. However, if you can’t get your software in front of the right audience, then your amazing software becomes pretty obsolete. Luckily, there are proven ways to get your SaaS company in front … Continue reading How SaaS Companies Can Attract the Right Audience ASAP
Andrew MaceyApril 14, 2015 Promotion is an integral component of SaaS marketing. Whether you are launching a new product, or an upgraded version of an existing tool, promotion early and often can build valuable momentum in lead generation leading to an increase in sales. The beauty of marketing your SaaS product online is that there … Continue reading 5 Promotional Campaigns Every SaaS Company Needs to Run
John McTigueApril 6, 2015 The secret to a successful SaaS marketing website isn’t really a secret. It’s a formula born out of common sense with a strong tilt toward your customers. What do they want? You should know this because it’s the essence of good product design. If you understand your customers and build your … Continue reading A Formula for Successful SaaS Website Design
Ryan ShieldsMarch 7, 2015 I am often asked by partners, employees, prospects and customers to provide insight on the ecommerce landscape and what trends I see shaping the industry. One of the current “hot topics” is the question of whether successful online merchants should opt for a licensed or SaaS-based solution for their ecommerce platform. … Continue reading How to Evaluate Your Ecommerce Needs: A Breakdown of Benefits for Licensed and SaaS Solutions
Carrie DagenhardFebruary 11, 2015 “Why would a customer choose you over your competitors?” At Kuno, that’s one of the first questions we ask our SaaS clients during the discovery process. Answers range from value propositions and mission statements to tidbits about company culture. Everyone knows why their product is the best choice for their target … Continue reading 5 Tips for Creating More Engaging SaaS Blog Posts
Jimmy DalyJanuary 21, 2015 “Having a poor onboarding experience for your customers can pretty much kill your growth … if not your business.” That’s our friend Lincoln Murphy talking about the importance of onboarding. It’s that important. Onboarding pairs nicely with behavioral email since it’s easy to control what messages users receive and when. All … Continue reading 4 Data-Driven SaaS Onboarding Emails You Should Be Sending
Donté LedbetterJanuary 18, 2015 SaaS companies are product-driven companies, and they often pay very little attention to marketing in the very early stages of their company’s growth. This is the right approach because customers are buying your product, not your marketing. However, ignoring marketing as part of your growth strategy is a deadly mistake, especially … Continue reading How A SaaS Startup Does Marketing
