Tag Archives: SaaS

COVID-19 Email Marketing Impact for the SaaS Industry

Email Marketing

Alejandra Melara February 27, 2021 Marketing in a pandemic is a challenge no one could have seen coming. When COVID-19 first hit last year, many companies sent out pandemic-related emails, while others stopped sending marketing emails altogether. As a marketer, you’re probably still asking yourself, “Should we keep email marketing the old way? Should we … Continue reading COVID-19 Email Marketing Impact for the SaaS Industry →

A 7-Step Beginner’s Guide to Making Professional Training Videos for SaaS Platforms

SaaS

Chanakya Kyatham February 25, 2021 If you’ve been in the SaaS industry for a while, you would have a fair idea of how important training videos are for SaaS product users. Here’s a quick refresh – 4x as many people prefer watching a product video over reading about it when making a purchasing decision. To … Continue reading A 7-Step Beginner’s Guide to Making Professional Training Videos for SaaS Platforms →

Here’s the Best Advice on How to Stop SaaS Chargebacks From Ruining Your Business

SaaS Startups

Tom-Chris Emewulu February 21, 2021 Many e-commerce merchants think SaaS chargebacks are unwinnable. But with the proven hacks in this article, you can comfortably stop SaaS chargebacks from ruining your company. Three key indices drive the new wave of the Software-as-a-Service (SaaS) revolution: accessibility, functionality, and versatility. The promise of agile delivery and cost-efficiency makes … Continue reading Here’s the Best Advice on How to Stop SaaS Chargebacks From Ruining Your Business →

Cracking the Product Demo Code: Lessons From 78 SaaS Demos

Product Development

Jake Hatfield February 12, 2021 “Show, don’t tell” is a time-tested rule in writing and filmmaking that helps viewers draw their own conclusions rather than relying on a spoon-fed version created by the author. Yet, when it comes to product demos, many marketers and sales teams fall short in creating demos that convert. How do … Continue reading Cracking the Product Demo Code: Lessons From 78 SaaS Demos →

Ask These 4 Questions to Design a Great SaaS Website Copy

SaaS Marketing

Jon Anderson October 10, 2020 SaaS websites need to be special. There’s always a temptation to focus heavily on what your software does: the technology used in your processes, the features of your offering, etc. Those things are great – and they can serve as validation of your offering’s value. But it’s important to put … Continue reading Ask These 4 Questions to Design a Great SaaS Website Copy →

Beyond Events & Trade Shows: Affiliate & Referral Marketing Strategies for SaaS

Affiliate Marketing

Kristen Deyo September 1, 2020 If you’ve read part one of this two-part blog series, you’ve learned that the ability to connect with leads, acquire customers, and build your brand does not go away when trade shows and events go virtual—or are canceled altogether. In fact, SaaS marketers have some creative ways to help maximize … Continue reading Beyond Events & Trade Shows: Affiliate & Referral Marketing Strategies for SaaS →

What is Product-Led Growth and How Can It Fuel Your SaaS Company?

Product Management

Drew Cohen — May 22, 2020 If you’ve searched for an explanation of product-led growth, you’ve probably run into overwhelming amounts of material that, frankly, overcomplicate an otherwise simple topic. In this post, we’re setting out to do something a little different. We want to show how this incredibly powerful concept can fuel your SaaS … Continue reading What is Product-Led Growth and How Can It Fuel Your SaaS Company? →

5 Ways to Reduce Customer Churn for SaaS in a Recession

Customer Retention

Mia Jacobs — May 22, 2020 The continuing COVID-19 health crisis may well produce a recession that has a significant impact on the Software-as-a-Service (SaaS) industry. No one is certain how this will change the long and short-term behaviors of customers, lenders, and enterprises in a SaaS world. As their customers are presented with changing … Continue reading 5 Ways to Reduce Customer Churn for SaaS in a Recession →

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