Nicki Kamau — May 5, 2020 Your customer service team may own the process of getting reviews of your SaaS solution, but it’s important for your sales and marketing teams to be involved in this initiative as well. Because ultimately, the sales and marketing teams need those reviews as social proof that your company is … Continue reading How SaaS Companies can Maximize Lead Generation Opportunities with Review Sites
Nick Mehta — April 30, 2020 via GIPHY As I’ve written about, progress normally comes at us gradually, but COVID-19 has changed that and rapidly accelerated our progress toward the future. Virtual work, on-demand delivery, and telemedicine were all catapulted forward due to this terrible tragedy. And I discussed in the previous post, it’s likely … Continue reading 5 Reasons COVID-19 Changes SaaS Forever
Nick Mehta — April 6, 2020 How many years ago was January 1, 2020? I don’t know about you, but I lose track of time these days. Even though winter is officially over, like Ned Stark from Game Of Thrones, it seems like we’re all preparing for darker days ahead. January 1st might have been … Continue reading Churn is Coming: 12 Learnings From a Survey of SaaS CxOs
With local businesses re-inventing themselves and looking for solutions to support that, SaaS providers must adapt. Bill Dinan on March 25, 2020 The way of life and business was already changing with the introduction of 5G and will continue to change in the coming weeks and months during the COVID-19 crisis. One thing is certain … Continue reading Rethinking SaaS product access for SMBs during the COVID-19 crisis
From steep discounts on popular SaaS tools to special offers on professional courses, we’ve rounded up a few Black Friday and Cyber Monday deals for our readers. Jennifer Cannon on November 26, 2019 Black Friday and Cyber Monday are indisputably two of the biggest shopping holidays of the year for consumers, but it is also … Continue reading Black Friday and Cyber Monday deals on SaaS, digital marketing tools and online courses for marketers
Uri Haramati — November 27, 2019 Follow @uriharamati The SaaS industry is now worth $ 116 billion worldwide. According to Analytical Research Cognizance, the market will grow at a compounded annual growth rate of 21% until 2023. Gartner predicts that combined revenue from SaaS companies will hit $ 278 billion within three years. Capterra, one … Continue reading How Product Teams Can Differentiate in the Crowded Enterprise SaaS Market
Daniel Ndukwu — November 25, 2019 Follow @daniel_ndukwu A new business model is sweeping the world. In times past, you bought something once and it was yours forever. Today, you pay for regular access and get a product that’s always up to date. It applies to groceries, clothes, and even software. This comes with distinct … Continue reading 4 Essential Steps to Build a Profitable SaaS MVP
Alice Corner — November 21, 2019 Wokandapix / Pixabay Black Friday is upon us once again and whilst everybody is plotting out their discount TV purchases, and working out the best deals for their flights, did you know SaaS companies are also offering discounts? This is the time of the year that people start to … Continue reading Make Your 2020 Easier With These SaaS Black Friday Deals
Melissa Burns — November 13, 2019 The SaaS business model has been making a lot of traction over the last few years. Stratospheric success of many companies built around SaaS (like Dropbox or Slack) and seemingly effortless disruption of the existing market landscapes they managed to achieve made this model extremely attractive for entrepreneurs from … Continue reading 5 Challenges Every SaaS Startup Has to Overcome
Tim McCormick — November 12, 2019 Follow @https://twitter.com/saasoptics I often talk about B2B SaaS metrics from the perspective of what investors want. If you don’t have easy access to the metrics they expect (or, worse, if they’re wrong), your valuation could suffer, and that’s the last thing SaaS founders, CEOs and CFOs want to hear. … Continue reading SaaS Metrics Aren’t Just for Investors: Here’s Why You Need Them Too
