Jon Anderson — January 31, 2019 — January 31, 2019 SaaS websites need to be special. There’s always a temptation to focus heavily on what your software does: the technology used in your processes, the features of your offering, etc. Those things are great – and they can serve as validation of your offering’s value. … Continue reading Ask These 4 Questions to Design a Great SaaS Website
Jon Anderson — January 23, 2019 — January 23, 2019 How well is your SaaS company using video marketing? Video is a great marketing tool, and it’s at its best when you use it in the right context. I’ve got good news for you and your software-as-a-service firm: for software companies, good contexts abound. That’s … Continue reading 4 SaaS Video Marketing Tips for 2019
By charging a simple subscription fee for the programmatic buying platform, cost-efficient buying and scale spending efficiencies emerge. Tim Vanderhook on November 6, 2018 Bid caching and bid stacking practices have sparked a debate on the supply side, with several platforms recently signing a joint letter on guiding principles for the programmatic marketplace. This … Continue reading Why the SaaS model is right for programmatic
Judy Caroll — October 15, 2018 Follow @JudyCaroll1 — October 15, 2018 The SaaS market is a highly competitive one. The question is no longer whether or not businesses are on-board SaaS to cut storage costs to significant values. Intuit data reveals 85% of small business owners plan to invest more in SaaS solutions that … Continue reading SaaS Market Trends for 2019 and How to Align Your Growth Strategy
Wesley Bush — September 26, 2018 — September 26, 2018 Right now, there is a tsunami that’s coming to wipe out thousands of SaaS companies. In this article, I’ll walk you through the three tidal waves coming ashore and show you how to avoid their potentially disastrous consequences. The Three Tidal Waves Coming for Your … Continue reading Is Your SaaS Go-to-Market Strategy Tsunami-Proof?
Thomas Griffin — August 13, 2018 Follow @jthomasgriffin — August 13, 2018 We’re steamrolling towards a future where almost every service imaginable is available in the form of a monthly subscription. Shockingly, the number of people using subscription-based services has increased nearly 800% since 2014, according to Forbes. Think about how you listen to music, … Continue reading How to Increase Conversions for Your SaaS Business
Jana Barrett — July 31, 2018 Follow @_janabarr — July 31, 2018 Looking at customer experience (CX) and churn in the SaaS environment from a high level, there’s one theme that stands out from the mix: The fact that we live in what’s called a “switching economy.” The term, coined by economists, describes a current … Continue reading Acing Omnichannel Support in SaaS
Lydia Cockerham — April 19, 2018 — April 19, 2018 All SaaS companies start off small fish in a big pond. But little fishes can go far. Just look at Salesforce, HubSpot and Slack. We all want to turn into whale sharks like them. So how did they move up the food chain so fast? … Continue reading 7 of the Best SaaS Promo Videos Show You How to Get Seen
David Rode — February 28, 2018 — February 28, 2018 It has become all too common for B2B SaaS companies to survey their customers once a year through a moment-in-time customer relationship survey, with at least one section addressing the ultimate question of Net Promoter Score (NPS). Assuming the results are positive, the company then … Continue reading SaaS Companies: Implement a Product NPS Program in 5 Simple Steps
Katie Sweet — February 9, 2018 Follow @misskatiehrdy — February 9, 2018 Email personalization isn’t new to most digital marketers — many have been personalizing their emails for years. In fact, we found that email remains the most personalized channel. However, we often find that many marketers who personalize their emails are only using basic … Continue reading 5 Ways B2B SaaS Companies Can Use Triggered Emails
