Cres Ferell — February 6, 2018 Follow @cresferrell — February 6, 2018 StartupStockPhotos / Pixabay SaaStr is one of the largest gatherings of enterprise software professionals in the world. This will be my third time attending, and I’m excited to connect with other investors and meet promising founders to learn and share about the future … Continue reading 3 Strengths That Can Help Ensure SaaS Success
Cres Ferell — January 20, 2018 Follow @cresferrell — January 20, 2018 If you’re running a SaaS company, keep these five things in mind as you work to grow your business. I recently read an article by Tomasz Tunguz, a venture capitalist at Redpoint. Tunguz does a great job explaining the SaaS/Excel phenomenon. Essentially, Excel … Continue reading Going for Gold: Five Traits of Successful SaaS Businesses
Lindsay Smith — December 2, 2017 — December 2, 2017 The other day, I heard a podcast in which Gary Vaynerchuk said, “If you care more about the end consumer than you care about your own self, you will win”. This is the heart of Customer Success. Gary’s background is in the wine industry, which … Continue reading Does Customer Success Mean Anything Outside of SaaS?
Giuseppe D’Angelo — October 11, 2017 — October 11, 2017 Shutterstock Your company offers an exciting technology product that’s leaps and bounds ahead of the competition. If you could just get your prospects to try it out, they would no longer be able to live without it. It’s exciting when they sign up for free … Continue reading How to Convert SaaS Free Trial Users into B2B Customers
Jessica Edmondson — October 10, 2017 Follow @ContentMktg2 — October 10, 2017 Pexels Partner and agent models are extremely profitable. Partner types like resellers and referral partners help companies get greater sales coverage in a less expensive and more efficient way than a direct sales model. But for SaaS companies, it can be more complicated. … Continue reading How to Realign Your Partner Model and SaaS Company with Referral Partners
Michal Wagner — August 11, 2017 — August 11, 2017 Raising money for you SaaS product is a minefield. Regardless of whether you are crowdsourcing, at the seed stage or beyond, it is imperative that you have a defined strategy for your product. Who is your target audience? What is your USP? Why should they … Continue reading 5 Things to Consider When Trying to Raise Money For Your SaaS Product
Do you handle SEO for a software as a service (SaaS) company? Columnist Janet Driscoll Miller discusses how to address some of the unique challenges of this space with six helpful tips. Janet Driscoll Miller on August 4, 2017 As with many industries, Software-as-a-Service (SaaS) businesses face unique tSEO challenges and opportunities. Before I started Marketing … Continue reading Top 6 tips for SEO for SaaS
Burke Alder — July 18, 2017 — July 18, 2017 As SaaS organizations of any size can attest to, winning new clients is only half the battle. The real testament to a company’s product, culture, and employees is showcased in the success of its customers. Customer retention should not only be at the top of … Continue reading 5 Bulletproof SaaS Strategies Proven to Build a Culture of Customer Success
Andy Beohar — July 18, 2017 Follow @sevenatomsbuzz — July 18, 2017 While Google and Facebook are by far the most popular channels for paid ads, there are still others out there that provide excellent opportunities for brands who want to reach their target market online. Quora, a question and answer site maintained by its … Continue reading Why Your SaaS Marketing Needs to Include Paid Ads on Quora
Stacey Rudolph — July 14, 2017 — July 14, 2017 McKinsey research shows that any SaaS company that grows at 20% has over 90% chance of extinction in the next 5 years. In other words, failure to attain at least a triple digit growth rate for software companies is not a good sign. So how … Continue reading The State of Customer Acquisition for SaaS Businesses [Infographic]
