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Tag Archives: Sales

Improving video to boost sales: Best of the MarTechBot

See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: Tips and tools for using video to boost sales. MarTechBot on December 9, 2024   Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on … Continue reading Improving video to boost sales: Best of the MarTechBot

2024 holiday sales live up to the record-breaking projections

$13.3 billion in U.S. sales sets a Cyber Monday record as shoppers flock to steep discounts. Chris Wood on December 3, 2024   Ecommerce is experiencing the best holiday season ever, keeping pace with a record-breaking forecast from Adobe Analytics. Cyber Week, the period just concluded from Thanksgiving to Monday, brought in $ 41.1 billion … Continue reading 2024 holiday sales live up to the record-breaking projections

Mobile Shopping Takes Nearly 60% Of Online Sales Thanksgiving Day

Mobile Shopping Takes Nearly 60% Of Online Sales Thanksgiving Day by Laurie Sullivan , Staff Writer @lauriesullivan, November 29, 2024 Mobile shopping hit highs on Thanksgiving Day, reaching 59.5% of all online sales — representing $3.6 billion in online spending via mobile, up 10.5% year-over-year (YoY), according to data released Friday. Marketers looking to buy additional media might want … Continue reading Mobile Shopping Takes Nearly 60% Of Online Sales Thanksgiving Day

How to align sales and marketing for revenue growth

Break down silos between sales and marketing to drive revenue growth through shared goals, streamlined processes and collaboration. Stephanie Trovato on October 9, 2024   You’ve launched a campaign, generated leads and now — nothing. The leads aren’t turning into sales. Sales says the leads aren’t good enough, marketing says sales didn’t follow up fast … Continue reading How to align sales and marketing for revenue growth

2024 online holiday spending set for record year with $240 billion in sales

Adobe expects an 8.4% increase over last year’s online spending, nearly twice the increase seen last year. Chris Wood on October 1, 2024   U.S. online holiday shoppers are expected to spend $ 240.8 billion in November and December this year, according to a forecast by Adobe. This represents a 8.4% increase over last year’s … Continue reading 2024 online holiday spending set for record year with $240 billion in sales

Foursquare introduces Sales Impact attribution features

The new offering combines location and purchase insights for mobile and multichannel campaigns. Chris Wood on September 10, 2024   Today, geolocation technology company Foursquare introduced Sales Impact, a new offering in its campaign attribution suite. The tool combines location and purchase insights, allowing marketers to measure the impact of multichannel campaigns on sales. Previously, … Continue reading Foursquare introduces Sales Impact attribution features

HubSpot’s June 2024 updates: New automation options, big sales improvements and more

We’ve boiled down HubSpot’s 80 updates for June 2024 to the 14 most impactful for managers and admins. Tyler Samani-Sprunk on July 5, 2024   HubSpot introduced a wave of new updates in June. We’ve explored them all to separate the nice-to-haves from the game changers. June’s biggest updates include improvements to enhance your data … Continue reading HubSpot’s June 2024 updates: New automation options, big sales improvements and more

After oil megamergers, $27 billion of asset sales remain with a lack of ready buyers

June 26, 2024 After oil megamergers, $27 billion of asset sales remain with a lack of ready buyers There are fewer institutional and European oil buyers interested and a lack of ready cash to finance these deals. BY Reuters U.S. oil and gas companies could face an uphill struggle to sell about $27 billion of assets … Continue reading After oil megamergers, $27 billion of asset sales remain with a lack of ready buyers