Tag Archives: Sales

How to align sales and marketing for revenue growth

Break down silos between sales and marketing to drive revenue growth through shared goals, streamlined processes and collaboration. Stephanie Trovato on October 9, 2024   You’ve launched a campaign, generated leads and now — nothing. The leads aren’t turning into sales. Sales says the leads aren’t good enough, marketing says sales didn’t follow up fast … Continue reading How to align sales and marketing for revenue growth

2024 online holiday spending set for record year with $240 billion in sales

Adobe expects an 8.4% increase over last year’s online spending, nearly twice the increase seen last year. Chris Wood on October 1, 2024   U.S. online holiday shoppers are expected to spend $ 240.8 billion in November and December this year, according to a forecast by Adobe. This represents a 8.4% increase over last year’s … Continue reading 2024 online holiday spending set for record year with $240 billion in sales

Foursquare introduces Sales Impact attribution features

The new offering combines location and purchase insights for mobile and multichannel campaigns. Chris Wood on September 10, 2024   Today, geolocation technology company Foursquare introduced Sales Impact, a new offering in its campaign attribution suite. The tool combines location and purchase insights, allowing marketers to measure the impact of multichannel campaigns on sales. Previously, … Continue reading Foursquare introduces Sales Impact attribution features

HubSpot’s June 2024 updates: New automation options, big sales improvements and more

We’ve boiled down HubSpot’s 80 updates for June 2024 to the 14 most impactful for managers and admins. Tyler Samani-Sprunk on July 5, 2024   HubSpot introduced a wave of new updates in June. We’ve explored them all to separate the nice-to-haves from the game changers. June’s biggest updates include improvements to enhance your data … Continue reading HubSpot’s June 2024 updates: New automation options, big sales improvements and more

After oil megamergers, $27 billion of asset sales remain with a lack of ready buyers

June 26, 2024 After oil megamergers, $27 billion of asset sales remain with a lack of ready buyers There are fewer institutional and European oil buyers interested and a lack of ready cash to finance these deals. BY Reuters U.S. oil and gas companies could face an uphill struggle to sell about $27 billion of assets … Continue reading After oil megamergers, $27 billion of asset sales remain with a lack of ready buyers

What HubSpot’s LinkedIn integration means for the future of sales and marketing

Unpack the benefits and challenges of HubSpot’s LinkedIn integration, from sales efficiency boosts to new marketing hurdles for SMBs. Ali Schwanke on June 21, 2024   HubSpot’s LinkedIn integration boosts sales efficiency with real-time data sync but presents new challenges for SMBs in marketing and consolidation. Salesforce has had a tight integration with Sales Navigator … Continue reading What HubSpot’s LinkedIn integration means for the future of sales and marketing

Meta advertisers: Glitchy automated system pushing sales down and costs up

Brands claim that ongoing issues with Meta’s algorithm are significantly impacting campaign performance across its platforms. Nicola Agius on April 12, 2024   Meta advertisers say the cost of running campaigns across its platforms has surged due to ongoing issues with its algorithm. Brands report sales and return-on-ad-spend have plummeted, while cost-per-click and cost per … Continue reading Meta advertisers: Glitchy automated system pushing sales down and costs up

Martech’s moment of truth: Why product excellence beats slick sales pitches

Elevate your martech beyond just functional tools and transform them into emotional catalysts that aid marketers and delight customers. Jay Mandel on April 10, 2024 The beat drops, the lights flash and a charismatic salesperson struts across the stage, extolling the virtues of their latest martech solution. It’s a scene from a bygone era when … Continue reading Martech’s moment of truth: Why product excellence beats slick sales pitches

What to do when data-based marketing doesn’t increase sales: Best of the MarTechBot

See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: What to look at when marketing doesn’t move the needle. MarTechBot on February 26, 2024 Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language … Continue reading What to do when data-based marketing doesn’t increase sales: Best of the MarTechBot