Paid Search Fueled Highest Holiday Sales For Retailers by Laurie Sullivan , Staff Writer @lauriesullivan, January 4, 2024 Paid search drove U.S. consumers to spend, but a payment strategy allowed them to pay overtime helped retailers reach a record $222.1 billion in online holiday sales Nov. 1 through Dec. 31, up 4.9% from the same period … Continue reading Paid Search Fueled Highest Holiday Sales For Retailers
Cyber Week’s big sales numbers can blind brands to the need for a marketing strategy that connects with consumers year-round. RJ Licata on December 29, 2023 The success of Black Friday, the annual, in-person shopping bonanza complete with overnight camping for deals, has launched an entire season of markdowns. Cyber Monday, Cyber Weekend, and now, … Continue reading Cyber Week’s sales success depends on a year-round consumer connection
GM halts sales of its new Chevy Blazer EV amid reports of major software issues Drivers have encountered problems with the infotainment system and during charging. Cheyenne MacDonald Updated Sun, Dec 24, 2023 GM has issued a stop-sale order for the Chevy Blazer EV just weeks after its release following reports of … Continue reading GM halts sales of its new Chevy Blazer EV amid reports of major software issues
Struggling with a long sales cycle? Learn how to close deals faster with these strategies. Brian Hicks on December 14, 2023 The B2B sales cycle is lengthy and complex. Depending on deal size, closing a lead can drag on for weeks and even months. As each day passes, customer acquisition costs rise while the likelihood … Continue reading 6 winning strategies to shorten your B2B sales cycle
Sales and marketing have entered a vicious cycle of “more is better” without considering performance. Here’s how to break it. Scott Gillum on December 11, 2023 In 1961, the novel “Catch-22,” by Joseph Heller was published and its title immediately became short-hand for an all-too-familiar type of organizational lunacy: circular reasoning. That’s the situation where … Continue reading 7 ways to end the sales and marketing Catch-22
Learn new tactics to drive efficiency in your customer acquisition efforts and boost sales and marketing performance. Vladyslav Podoliako on December 1, 2023 There are two extremes when it comes to driving better customer acquisition results: Expanding the team, hiring more salespeople or business development representatives (BDRs). Cutting down costs on marketing and advertising. In … Continue reading How to optimize sales and marketing processes for efficient customer acquisition
U.S. consumers spent $12.4 billion on Cyber Monday, up 9.6% YoY, demonstrating that consumers are willing to wait for substantial discounts. Chris Wood on November 28, 2023 Questions about consumer reluctance and lackluster discounts were answered by strong Cyber Week numbers this year. Over the five days from Thanksgiving to Cyber Monday online shoppers spent … Continue reading Strong Cyber Week sales show consumers are willing to spend
Stuart and Dunn Office Choice relies on ActiveCampaign locally and Onesend nationally to reach both B2B and retail audiences. Kim Davis on November 13, 2023 What does the martech stack for an Australian B2B office supplies dealer look like? We asked Elle James, head of marketing and sales systems at Stuart and Dunn, an Office … Continue reading Onesend and ActiveCampaign support Australian office gear sales
Elevate the customer experience through strategic alignment. Unite marketing, sales and product teams with metrics that matter most. Margaret Lee on October 19, 2023 While businesses value the synergy between marketing, sales and product teams in theory, they often struggle to create a cohesive atmosphere and deliver seamless customer experiences in practice. About 90% of … Continue reading KPIs that connect: 5 metrics for marketing, sales and product alignment
Shoppers waited patiently for deals throughout the two-day event and were nudged by predictive AI, according to Salesforce. Chris Wood on October 12, 2023 Sales during October ecommerce promotions this week held steady with last year’s pre-holiday boost. Once again, ecommerce sellers were in synch with sales created by Amazon’s Prime Big Deal Days event, … Continue reading Amazon Prime Big Deal Days sales hold steady for other retailers too
