Tag Archives: Sales

Drift acquired by sales engagement platform Salesloft

Conversational B2B marketing platform Drift will combine its AI powers with those of Salesloft. Kim Davis on February 13, 2024 Drift, the conversational marketing platform founded by David Cancel and Elias Torres 10 years ago, has been acquired by sale engagement platform Salesloft. Both Drift and Salesloft offer AI-powered customer journey orchestration tools for B2B … Continue reading Drift acquired by sales engagement platform Salesloft

Apple revenue jumps 2%, but sliding iPhone sales in China worry investors

  By Reuters February 01, 2024 Apple on Thursday reported sales and profit that beat Wall Street estimates, powered by growth in its iPhone business. But China sales missed analysts’ targets. Apple shares were down 1.7% in after-hours trading. The 2% rise in overall fiscal first-quarter sales for the company ended four straight quarters of … Continue reading Apple revenue jumps 2%, but sliding iPhone sales in China worry investors

How ThriftBooks uses data insights, loyalty and experience to drive ecommerce sales

The independent online bookseller used year-round ecommerce strategies to grow sales 20% over the holidays. Chris Wood on January 23, 2024  Books are a broad category with a passionate following. It takes data and a solid ecommerce strategy to break through to book fans on digital channels. Over the years, online bookseller ThriftBooks developed a … Continue reading How ThriftBooks uses data insights, loyalty and experience to drive ecommerce sales

Cyber Week’s sales success depends on a year-round consumer connection

Cyber Week’s big sales numbers can blind brands to the need for a marketing strategy that connects with consumers year-round. RJ Licata on December 29, 2023 The success of Black Friday, the annual, in-person shopping bonanza complete with overnight camping for deals, has launched an entire season of markdowns. Cyber Monday, Cyber Weekend, and now, … Continue reading Cyber Week’s sales success depends on a year-round consumer connection

GM halts sales of its new Chevy Blazer EV amid reports of major software issues

GM halts sales of its new Chevy Blazer EV amid reports of major software issues Drivers have encountered problems with the infotainment system and during charging. Cheyenne MacDonald     Updated Sun, Dec 24, 2023   GM has issued a stop-sale order for the Chevy Blazer EV just weeks after its release following reports of … Continue reading GM halts sales of its new Chevy Blazer EV amid reports of major software issues

7 ways to end the sales and marketing Catch-22

Sales and marketing have entered a vicious cycle of “more is better” without considering performance. Here’s how to break it. Scott Gillum on December 11, 2023 In 1961, the novel “Catch-22,” by Joseph Heller was published and its title immediately became short-hand for an all-too-familiar type of organizational lunacy: circular reasoning. That’s the situation where … Continue reading 7 ways to end the sales and marketing Catch-22

How to optimize sales and marketing processes for efficient customer acquisition

Learn new tactics to drive efficiency in your customer acquisition efforts and boost sales and marketing performance. Vladyslav Podoliako on December 1, 2023 There are two extremes when it comes to driving better customer acquisition results: Expanding the team, hiring more salespeople or business development representatives (BDRs). Cutting down costs on marketing and advertising. In … Continue reading How to optimize sales and marketing processes for efficient customer acquisition

Strong Cyber Week sales show consumers are willing to spend

U.S. consumers spent $12.4 billion on Cyber Monday, up 9.6% YoY, demonstrating that consumers are willing to wait for substantial discounts. Chris Wood on November 28, 2023  Questions about consumer reluctance and lackluster discounts were answered by strong Cyber Week numbers this year. Over the five days from Thanksgiving to Cyber Monday online shoppers spent … Continue reading Strong Cyber Week sales show consumers are willing to spend