Salesforce Data Cloud is raining personalized experiences on Principal Financial Group’s B2C and B2B2B businesses. Kim Davis on July 19, 2024 Salesforce’s Marc Benioff believes that 2025 will be the year of Data Cloud. In one sense, this might be seen as celebrating the end (or nearing the end) of a very long journey. … Continue reading How Salesforce Data Cloud supports CX for Principal Financial
Consumers are waiting for discounts in Q4 and new customers are more expensive to acquire (thanks in part to the election). Kim Davis on May 29, 2024 Audience at Salesforce Connections, Chicago. The latest Salesforce Shopping Index data suggests that shoppers are holding onto their purse strings until later in the year — … Continue reading Salesforce: Shoppers are saving their big moments for later in 2024
A closer look at Salesforce’s new announcements about Data Cloud, Einstein AI and Copilots and where they all fit into Salesforce’s architecture. Kim Davis on May 24, 2024 Salesforce launched a collection of new, generative AI-related products at Connections in Chicago this week. They included new Einstein Copilots for marketers and merchants and Einstein … Continue reading Salesforce Einstein: A deeper dive into data, personalization and Copilots
Salesforce continues to go all-in on generative AI and data with new AI Copilots announced at Connections. Kim Davis on May 22, 2024 In a flurry of announcements today, Salesforce announced AI-powered Einstein Copilots for marketing and merchants, building on the Copilots for retailers and shoppers announced earlier this year. The Copilots are built … Continue reading Salesforce piles on the Einstein Copilots
Salesforce adds information from third-party systems to Service Cloud in addition to the data available in Data Cloud. Kim Davis on May 6, 2024 Salesforce announced a new source of intelligence for service agents, Unified Knowledge. The solution aggregates information from third-party sources and makes it available in Salesforce, complementing the customer data … Continue reading Salesforce delivers Unified Knowledge to service agents
Real-time does not have to mean right now. It’s delivering the information when the end user needs it. Salesforce on April 16, 2024 If you’re like most marketers, you’ve been hearing the term “real-time” a lot lately. And you’ve probably been wondering, what is real-time marketing? Are we delivering content in seconds? Milliseconds? Even … Continue reading What does ‘Real-Time Marketing’ really mean? by Salesforce
The deal would give the CRM giant powerful data managing tools, a significant customer list and more AI technology. Constantine von Hoffman on April 15, 2024 Salesforce is in advanced talks to buy Informatica, according to published reports. Informatica helps companies — including Toyota, Unilever and Deloitte — manage data across cloud and on-premise systems. … Continue reading Salesforce reportedly close to deal for Informatica
These new innovations can make you more efficient and effective at using your customer data to deliver advertising campaigns that resonate. Salesforce on April 9, 2024 What’s next in first-party advertising? Our community came together in December at World Tour New York to learn about the latest marketing innovations and how to reach customers better. … Continue reading 4 Ways New Data Cloud Features Help You Personalize Ads by Salesforce
CEO Marc Benioff kicked off the earnings call by talking a little about Salesforce’s success and a lot about the problems with AI. Constantine von Hoffman on February 29, 2024 In its Q4 2023 earnings call, Salesforce (March 22, 2024) reported $ 1.45 billion in profits and $ 9.29 billion in revenue for the last … Continue reading Salesforce predicts lower growth as CEO focuses on AI’s problems
Called Marketing Cloud Growth, the new edition is designed around tasks that small businesses lack the people and resources to take on. Constantine von Hoffman on February 20, 2024 Today Salesforce announced Marketing Cloud Growth, an edition of Marketing Cloud designed specifically for small businesses. With help from AI, this edition makes it easy for … Continue reading Salesforce rolls out new edition of Marketing Cloud for small businesses
