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Laid-off employees will reportedly be able to apply for other positions. The company is also adding 2,000 sales positions because of demand for AI products, Constantine von Hoffman on February 4, 2025 Salesforce is cutting 1,000 employees while it is in the middle of hiring 2,000 new ones. The layoff of more than 1% … Continue reading Salesforce laying off 1,000 during hiring push
Effective sales and marketing in B2B relies on accounts. Salesforce was designed to focus on leads. Therein lies the problem. Eric Dates on January 27, 2025 B2B marketing and sales have long been at odds. Sales teams frequently criticize the quality of leads they receive, while marketers question sales’ ability to follow up effectively. … Continue reading How the Salesforce Lead Object broke B2B marketing (and how to fix it)
Agentforce and data management are among the themes for marketers in the Spring 2025 updates from Salesforce. Mike Pastore on January 21, 2025 It’s the time of year when Salesforce releases its spring updates, which roll out this year between January and March 2025, depending on which Salesforce products and features your team uses. … Continue reading What is Salesforce cooking up for marketers in its Spring 2025 release?
Ahead of NRF, Salesforce brings its agents to retail and unveils Retail Cloud with Modern POS. Kim Davis on January 10, 2025 Salesforce announces the launch of Agentforce for Retail as well as Salesforce Retail Cloud with Modern POS. The news comes just prior to the National Retail Federation’s conference in New York. This … Continue reading Salesforce launches Agentforce for Retail
Salesforce Agentforce represents the shift from generative AI to agentic AI. Here’s what you need to know about the platform. Mike Pastore on January 7, 2025 Since its launch at the Dreamforce conference in September 2024, Salesforce Agentforce changed the conversation around AI, customer experience and customer service. Shortly after the launch, Salesforce announced … Continue reading Salesforce Agentforce: What you need to know
Cyber Week sales of over $300 billion will account for 23% of holiday 2024 purchases. Kim Davis on November 21, 2024 Cyber Week alone will see some $ 311 billion in spending worldwide, $ 75 billion in the U.S. and account for almost a quarter of holiday purchases, according to Salesforce. What’s more, AI is … Continue reading Salesforce: AI will drive $61 billion in online Cyber Week sales
Salesforce Starter and Pro Suites now have ecommerce storefront capabilities alongside marketing, sales and service. Kim Davis on October 22, 2024 Salesforce will offer integrated ecommerce storefronts within its Starter and Pro Suites, all-in-one offerings that span marketing, sales, service and now commerce. Features include low-code setup for branded storefronts and tools to manage … Continue reading Salesforce unveils integrated ecommerce storefronts
Users say there’s a lack of accurate information when SaaS platforms suffer an outage. They’re not wrong, but it’s not that simple. Mike Pastore on October 1, 2024 Salesforce suffered an outage across a number of instances Tuesday, making some features of its platform unavailable to users, while others reported they could not log … Continue reading Salesforce goes down, while speculation and conspiracy theories go up
The new technology improves personalization across all interaction points and provides and analyzes content consumption patterns and user behavior. Constantine von Hoffman on September 25, 2024 Salesforce today announced it is buying Zoomin, an enterprise knowledge platform. This is the third company Salesforce has purchased this month following its acquisitions of Own and Tenyx. … Continue reading Salesforce to buy enterprise knowledge platform Zoomin
Salesforce triples down on Data Cloud with new capabilities including a close connection with the Agentforce AI bots. Kim Davis on September 17, 2024 “Data Cloud is the heartbeat of the Salesforce platform,” said Rahul Auradkar, using Salesforce’s new mantra. “Data Cloud is the core of how AgentForce works,” he added. Auradkar, EVP and … Continue reading Data Cloud represents the ‘biggest upgrade’ in Salesforce history
