Tag Archives: Salesforce

Google Analytics 4 can now be integrated with Salesforce Marketing Cloud

Google Analytics

For the first time, integration is accessible to both GA4 standard and 360 properties. Nicola Agius on November 15, 2023 Google Analytics 4 properties can now be connected to Salesforce Marketing Cloud using the Sales Marketing Cloud interface. Integration is available to both GA4 standard and 360 properties for the first time to anyone who … Continue reading Google Analytics 4 can now be integrated with Salesforce Marketing Cloud →

Salesforce winter 2024 release: The business executive’s guide

Salesforce

The latest Salesforce enhancements in content management, customer engagement and data security. Joe Anzalone on October 5, 2023  The Salesforce Winter 2024 release brings many enhancements designed to improve user experience and streamline business operations in content management, customer engagement and marketing strategy.  This edition highlights enhancements in personalization, data optimization and the evolution of … Continue reading Salesforce winter 2024 release: The business executive’s guide →

Salesforce says an internal action caused service outage

Salesforce

A permission change with Amazon Web Service prevented customers from accessing most Salesforce services for several hours. Constantine von Hoffman on September 20, 2023   There was a huge outage of Salesforce services today following an internal permission change. As a result, customers were not able to access services for several hours. “This is about … Continue reading Salesforce says an internal action caused service outage →

Stensul introduces dynamic content authoring for Salesforce and Marketo

Salesforce

Dynamic email content can now be created and collaboratively viewed in the Stensul platform before deployment to Salesforce and Marketo. Kim Davis on September 15, 2023 Email creation platform Stensul has created the ability for teams to collaborate in authoring, reviewing and approving dynamic content within Stensul itself for deployment in Salesforce Marketing Cloud and … Continue reading Stensul introduces dynamic content authoring for Salesforce and Marketo →

Salesforce unveils Einstein Copilot, a chatbot for all its apps 

Salesforce

Users can ask questions in natural language, so they don’t need having to know how to navigate the software to get the information they need. Constantine von Hoffman on September 12, 2023 Salesforce unveiled Einstein Copilot, its newest AI integration, at the Dreamforce conference in San Francisco today. It allows users to ask questions in … Continue reading Salesforce unveils Einstein Copilot, a chatbot for all its apps  →

Salesforce announces new AI and automation capabilities for Slack

Salesforce

Slack will be getting artificially intelligent this winter, plus other Slack announcements. Kim Davis on September 7, 2023 Salesforce has announced that it has begun executing on earlier promises to add AI-powered capabilities to the collaboration platform Slack which it acquired just over two years ago. The headline announcement, Slack AI, will be in pilot … Continue reading Salesforce announces new AI and automation capabilities for Slack →

Dentsu’s Merkle GenCX Integrates With Salesforce Einstein GPT

Salesforce

Dentsu’s Merkle GenCX Integrates With Salesforce Einstein GPT by Laurie Sullivan  @lauriesullivan, August 2, 2023 To give brands the ability to connect customer experiences, Dentsu is using technology on a more human level. On Wednesday the holding company announced that businesses can now integrate Merkle GenCX, a generative artificial intelligence (GAI) solution, with Salesforce Einstein … Continue reading Dentsu’s Merkle GenCX Integrates With Salesforce Einstein GPT →

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