Salesforce plans to extend Einstein GPT across all its clouds as well as Slack and Tableau. “We are on the precipice of an AI revolution.” Kim Davis on June 8, 2023 “AI is the new UI,” said Salesforce President Sarah Franklin at the Salesforce Connections marketing and commerce event in Chicago this week. What this … Continue reading Salesforce: AI is the new UI
Admin and CRM enhancements, feature upgrades for Commerce and improved effectiveness for the former Pardot. Joe Anzalone on June 2, 2023 Salesforce’s summer release delivers a series of enhancements to improve the user experience and saving time through efficiency. After all, what good is a tool if it’s challenging to use and takes up a … Continue reading Salesforce summer 2023 release: The business executive’s guide
Affinity Launches Dealmaking Tool On Salesforce AppExchange by Ray Schultz , April 11, 2023 B2B dealmakers have a new tool for managing and closing deals: Affinity has launched Affinity for Salesforce on Salesforce AppExchange. The goal is to provide teams with “access to automatically generated relationship insights in the tools they use every day — … Continue reading Affinity Launches Dealmaking Tool On Salesforce AppExchange
A look at recent Salesforce enhancements to Sales and the Customer Data Platform. Joe Anzalone on March 28, 2023 We are seeing one overarching theme in Salesforce’s spring release — simplicity. Users have long requested a more user-friendly interface that doesn’t compromise performance, and Salesforce delivers. In Part 1, I covered new features you should … Continue reading Salesforce spring 2023 release: The business executive’s guide, part 2
A new integration will help merchants using Commerce Cloud highlight local availability of products across Google surfaces. Kim Davis on March 24, 2023 Salesforce has announced an integration between Salesforce Commerce Cloud and Google Merchant Center to help merchants highlight the availability of products in stores. The move builds on Salesforce data that suggests both … Continue reading Salesforce, Google partner on local commerce
The latest enhancements to Salesforce Commerce, Payments and CMS provide a more user-friendly interface without sacrificing performance. Joe Anzalone on March 8, 2023 The Salesforce Spring ‘23 Release Notes are out, with hundreds of new features. Sounds overwhelming, right? This two-part guide summarizes the 630 pages and the most notable updates. Part 1 covers commerce … Continue reading Salesforce spring 2023 release: The business executive’s guide, part 1
Partnership with OpenAI, ChatGPT Slack app and fund for responsible generative AI were also announced at TrailblazerDX’23. Chris Wood on March 7, 2023 Today, Salesforce unveiled Einstein GPT, a generative AI tool that creates personalized content across every Salesforce cloud CRM. The announcement came during day one of the company’s TrailblazerDX’23 event. The company also … Continue reading Salesforce unveils Einstein GPT
Enhanced collaboration functionality for engagement/commerce and customer service is included in the latest Salesforce release. Joe Anzalone on January 18, 2023 Salesforce’s Winter ‘23 Release Notes were 700-plus pages long. This business executive’s guide summarizes the new features that, if successfully implemented, can impact your business. Marketing, Loyalty Programs and Customer Service features from the … Continue reading Salesforce winter 2023 release: The business executive’s guide
Salesforce for Retail and Commerce Cloud announce the twin aims of helping optimize the retail advertising business and improve the retail customer experience. Kim Davis on January 12, 2023 Salesforce for Retail today announced a series of measures designed to help retailers grow their customer data-based advertising businesses and generally enhance the retail customer experience. … Continue reading Salesforce announces retail media network innovations
As the Salesforce World Tour hit the Javits Center in New York City, conversation turned to the retail roller coaster. Kim Davis on December 9, 2022 In 2021, the Javits Center in New York city completed construction of a $ 1.5 billion expansion on the north side of its campus, adding over one million square … Continue reading Salesforce: The trends underlying a record-breaking Cyber Week
