Samba TV Sells Media-Sales Business To MiQ, Strikes Measurement Deal by Wayne Friedman , January 13, 2023 Looking to eliminate any media business conflicts going forward in the measurement space, Samba TV has sold off its media sales unit to MiQ, a programmatic media company, in a multi- year deal. At the same time, Samba … Continue reading Samba TV Sells Media-Sales Business To MiQ, Strikes Measurement Deal
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Havas Media partners with Samba TV to integrate streaming, gaming and linear TV data
The data collaboration serves advertisers using HMG’s Converged audience and data management platform. Chris Wood on October 28, 2022 Havas Media Group (HMG) North America announced a new partnership with connected TV (CTV) analytics company Samba TV that will help advertisers find and manage audiences on streaming, gaming and linear TV channels though HMG’s Converged … Continue reading Havas Media partners with Samba TV to integrate streaming, gaming and linear TV data
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