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Explore how B2B and B2C companies adopt genAI differently — from sales cycles to social media strategies and beyond. Frans Riemersma on March 13, 2025 Generative AI is transforming business operations, but its adoption varies significantly between B2B (business-to-business) and B2C (business-to-consumer) organizations. While both use AI-powered content generation, personalization and automation, the most … Continue reading How B2B and B2C brands adopt genAI — same tech, different strategies
The 2025 State of Demand Gen Report has a lot of challenges you’ve heard before. But it also offers up some potential solutions. Mike Pastore on February 12, 2025 The five biggest challenges facing demand gen marketers include personalization, budget constraints and sales-marketing alignment. That’s according to the 2025 State of Demand Gen Report … Continue reading Demand gen leaders say they struggle with the same stubborn challenges
January 12, 2025 How to find motivation at work in the new year—even at the same job Maybe you have no plans to make major career moves in 2025. Here’s how you can still seek out new opportunities and thrive in your current role. BY Pavithra Mohan At the start of a new year, it … Continue reading How to find motivation at work in the new year—even at the same job
By Tomas Chamorro-Premuzic January 23, 2024 Among educated, modern workers, few habits are as ubiquitous as multitasking, the apparent process of handling more than one task or activity at the same time. I say “apparent,” because there’s compelling scientific evidence suggesting that multitasking is mostly about task switching, or jumping back and forth between … Continue reading Would you smoke weed in a video meeting? Multitasking causes the same cognitive drop. Here’s what to do about it
45% Of U.S., U.K. Advertisers Have Used Same Ad Approach For Past 5 Years by Laurie Sullivan , Staff Writer @lauriesullivan, August 31, 2023 Accenture earlier this year released research in partnership with Pinterest that analyzed the state of the advertising market, its upcoming challenges and how prepared advertisers are to face them. The research found that that … Continue reading 45% Of U.S., U.K. Advertisers Have Used Same Ad Approach For Past 5 Years
By Chris Morris July 06, 2023 Mark Zuckerberg’s strutting around the internet today, thanks to the early success of his Twitter-alternative Threads. But skip over to the official website of the product, and you’ll notice something odd. Instead of the typical .com domain used by most major product launches, Threads opts for a .net … Continue reading Meta’s Threads launch puts the spotlight on another app of the same name
By Yasmin Gagne On the eighth and ninth floors of a pristine building in a research park in Salt Lake City, employees in gray uniforms tread under gold light fixtures, past abstract artwork, and around plush couches in the waiting area where they check patients in. This isn’t a high-end spa, though the gentle … Continue reading Instacart CEO Fidji Simo makes groceries personal. Now she’s doing the same for women’s health
Viz brings mainstream manga to the iPad Megan Lavey-Heaton @savvyliterate Viz Media, LLC introduced its first iPad app this past week, Viz Manga, and it’s something that I’ve personally waited a long time to see.I’ve been a manga fan for years, ever since I saved my allowance as a teen to buy $18 copies … Continue reading VIZ Manga subscription service releases English chapters the same time Japan gets them
Hulu: Pitfall Of Serving Too Many Of The Same Commercials Repeatedly by Laurie Sullivan , Staff Writer @lauriesullivan, August 19, 2022 It might be an understatement that frequency capping doesn’t work as well as it should — especially across the video and connected television (CTV) industries. I’ve heard it from more than one executive, and read … Continue reading Hulu: Pitfall Of Serving Too Many Of The Same Commercials Repeatedly
Re-activation and re-engagement are not the same so don’t send everyone the same ‘We Miss You’ emails. Kath Pay on May 31, 2022 I’m a little irritated right now. A brand sent me an email with this subject line: “Do you still want to hear from us?” I see emails like this one all the … Continue reading Lapsed customers aren’t the same as unengaged subscribers
