SAP’s Maggie Chan Jones shares how her team uses analytics to manage events, modify campaigns and inform the brand’s marketing strategy. Amy Gesenhues on September 16, 2016   As SAP’s chief marketing officer, Maggie Chan Jones manages the brand’s global advertising and branding efforts, global sponsorship, audience marketing, and field marketing for each region and … Continue reading A CMO’s View: How data & analytics help shape SAP’s marketing message & strategy →