In this Salesforce webinar, learn how to capture your customers’ hearts (and wallets). Cynthia Ramsaran on March 17, 2022 80% of customers agree the experience a company provides is as important as its products or services. That’s why enabling more human conversations through 1:1 personalized journeys drives loyalty and engagement for consumers, translating to growth … Continue reading Why real-time personalization drives loyalty and growth at scale
Gone are the days of assumption-based marketing. To succeed in today’s environment, marketers need data-driven strategies. Corey Patterson on January 28, 2022 Tristan Silhol, senior manager of consulting at data company Artefact, recently worked with hygiene, health and nutrition CPG company Reckitt to revitalize their marketing campaigns. Their goal was to move Reckitt from a … Continue reading How to scale personalization efforts with data-driven marketing
Piano, the digital experience cloud, will leverage Snowflake as the platform for its customer data analytics. Kim Davis on January 21, 2022 Digital experience cloud Piano has announced a partnership with data cloud company Snowflake. Snowflake will support the Piano Analytics solution, making it possible to store, share, enrich and activate customer data in the … Continue reading Piano partners with Snowflake to activate customer data at scale
The Geena Davis Institute for Gender in Media is partnering with creative analytics platform CreativeX to give brands the ability to measure representation across all their advertising content. Kim Davis on January 19, 2022 “The vast majority of people, when they look at ad content, say they don’t see themselves in it, they don’t see … Continue reading Measuring diversity in advertising: A challenge of scale
Stacy Lee December 21, 2021 There are 472 million entrepreneurs worldwide and 305 million total startups annually. Thus, 100 million startups open each year. Yet, about half of startups survive the first five years. Only 40 percent of startups become profitable, and one over 200 become actual scaleups. Even though all leaders develop their companies … Continue reading How to Scale Hiring with a Recruiting SaaS for a Startup
That question might mean many different things, but it’s a critical question businesses must ask when evaluating marketing tech. Tony Byrne on October 29, 2021 Before becoming famous for Trump lip-synching, the comedian and ex-Googler Sarah Cooper published a great book about how to sound impressive during meetings, and among the top-ten pieces of advice she doles out is to ask, … Continue reading “But Will It Scale?”
Jay T. Ripton October 16, 2021 As any business school professor worth their salt will tell you, one of the key pillars of business success is reducing costs and maximizing profit—while also providing a top-notch professional experience. But it isn’t exactly simple to delivering on that business basic. It’s actually quite difficult. And this is … Continue reading 3 Easy Ways to Scale and Thrive Within the Service Delivery Economy
Gleb Polyakov July 6, 2021 The narrative around company culture is shifting. Once thought of as an afterthought, companies are increasingly recognizing that building and fostering a strong culture is an essential component of growing a business and leading a company. In fact, Deloitte found that 88% of employees believe that a distinct workplace culture … Continue reading 3 Tips for Fostering Culture at Scale
Mitul Makadia July 5, 2021 Introduction Automated messages like “Hi, how may I help you?” are quite familiar when a customer requires some service online. Want to know what’s that? These are the chatbots for businesses that have improved customer service by making service available round the clock, and 64% of online users are satisfied … Continue reading 10 Ways to Scale Customer Engagement with Facebook Chatbots in 2021
Rocky Osborn July 2, 2021 AstraZeneca, Pfizer, Covishield — the names that instill hope. The battle against the pandemic is on, and scientific labs across the globe are developing vaccines. Mere vaccines are just one side of the coin. The other one is the actual journey to a patient. A single malfunction across the supply … Continue reading Vaccine Logistics: Technological Solutions Necessary for Fighting Covid on a Global Scale
