Personal Branding Blog — January 3, 2019 — January 3, 2019 Recently, I informally asked 25 professionals at different stages of their careers to share their thoughts on networking. In every case, the word itself elicited a sigh, groan or eye roll, and a story about fears of being in a large room with a … Continue reading When Networking in a Big Room Scares You… Change the Game
Tim AshNovember 6, 2015 Amazon gets a bad rap for cluttered pages. But for every one thing Amazon gets wrong, it gets dozens of things right. It certainly nails personalization. It nails testing speed and iteration. Perhaps most importantly, it nails the one thing a lot of other sites miss – persuasion. The company has … Continue reading Fear and Persuasion: What Amazon Knows About Using Scares to Convert
Jeff CharlesSeptember 28, 2015 Last week, I decided to do a little experiment. This experiment was by no means scientific, but I figured it could still provide some insights into the minds of entrepreneurs when it comes to the art of selling. I decided to visit various social media groups and ask a simple question: “What … Continue reading What Scares Entrepreneurs Most About Selling?
