For back to school season, know that virtual and online schooling is top of mind, and parents are leveraging search to know and do more. Christi Olson on August 26, 2020 Back to school can often look different state by state and school district by school district, but one thing we know is this year’s … Continue reading Back to school looks very different this year
Chris Biscuiti August 18, 2020 Going back to school in 2020 is unlike any other year. Whether schools decide to continue with virtual learning, in-person instruction, or a hybrid model that combines the two, the reverberations of these decisions will be felt across local business communities. pixel2013 / Pixabay For working families as well as … Continue reading Back to School 2020 and What It Means for Businesses and Working Families During COVID-19
Julie Hansen — October 30, 2018 Follow @acting4sales — October 30, 2018 simonwijers / Pixabay It’s not easy to become a zombie. Every year thousands of people audition for a chance to play a zombie on TV’s hit series, The Walking Dead. Once they make it through the initial casting process they are enrolled in … Continue reading A “Scary” Sales Tip from Zombie School
Julie Neumark — August 20, 2018 Follow @julieneumark — August 20, 2018 4.5 billion views—who’s watching what when? The first day of school. The one day a year when both students and parents are excited. Today’s kids come prepared with more than just new school supplies. Armed with YouTube, this year’s back to school “kids” … Continue reading Back to School Video Trends
David Kiger — August 18, 2017 Follow @davidkiger — August 18, 2017 weinstock / Pixabay There’s a moment that strikes many of us in the fall, usually around October or perhaps even earlier, as we enter grocery or department stores: “The Christmas stuff is already out.” Scoff if you will at jumping the gun on … Continue reading From Back to School to the Holidays, Small Businesses Can Get a Head Start on Seasonal Opportunities
Grant Thomas — August 2, 2017 Follow @gsthomas22 — August 2, 2017 Back-to-school shopping is here and it presents a huge opportunity for retailers to cash in on increased shopping demand. Back-to-school ecommerce sales is predicted to increase 14.8% to $ 74 Billion in 2017. This is the most lucrative sales period for ecommerce retailers … Continue reading 10 Marketing Tips for Boosting Back to School eCommerce Sales
Kevin George — July 14, 2017 Follow @imkevin_monk — July 14, 2017 With fall right around the corner and students across the country all pepped up to go back to school, it’s one of the highest grossing retail holidays for businesses- it’s back to school shopping time! As per a research conducted by National Retail … Continue reading How to Get Top Grades in Your Back to School Promotions
Columnist James Green explains why marketers need to evolve from a decades-old traditional paradigm and instead view back-to-school marketing as a year-round strategy. James Green on May 15, 2017 Like the world around us, Back to School (BTS) shopping has increasingly become more diverse and complex. No longer should marketers develop strategies and tactics … Continue reading A smarter approach to ‘back to school’ marketing
Lauren Bowling — November 11, 2016 — November 11, 2016 Ah, college. You fun, expensive, tedious monster. Some days I miss college, but most days I’m just happy it’s over. (I’m sure most people would have a similar sentiment.) But what can you do when you fall out of love with the job you got … Continue reading How to Change Careers Without Going Back To School
Columnist Rachel Lindteigen explains how marketers can use the five Ws and one H of writing to create better content. Rachel Lindteigen on October 14, 2016 Think for a moment about the last piece of content you published. Was it a blog post, a new page on your website, an e-book, a video or something … Continue reading 6 questions from elementary school are key to content creation success
