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Brian Wallace August 27, 2021 It’s no secret that businesses sit on a treasure trove of data. However, up to 73% of the data businesses collect is never analyzed. Letting that data go to waste costs businesses’ bottom line. Many businesses are trying to get ahead with only basic analytics tools, or go without analytics … Continue reading The Science of Analytics [Infographic]
Angela Hausman, PhD December 21, 2020 Ah, the lowly break-even analysis. Maybe you learned break-even analysis in Accounting class, or Finance, or even Marketing class. Maybe you think it’s so simple, so … pedestrian that it couldn’t possibly provide any value to organizations trying to optimize returns. But, you’re wrong. Break-even analysis is very powerful … Continue reading Powerful Break-Even Analysis Strategies Backed By Science
Thomas Griffin October 1, 2020 Brain science and leadership make a winning team. After all, leadership is about getting the best out of others and using analytical and creative thinking to solve problems. When you learn more about how your brain works and how to leverage it, you’ll save energy and time, and also become … Continue reading How Brain Science Can Make You a Better Leader
Albert Costill — April 23, 2020 We’re all guilty of complaining from time-to-time. And, in some situations, that’s not a bad thing. “Complaining allows us to achieve desired outcomes such as sympathy and attention,” says Robin Kowalski, a psychology professor at Clemson University. “The truth is, everybody does it.” But, the constant complaining. No one … Continue reading Complaining is Bad for Your Company, According to Science
Gleb Tsipursky — March 12, 2020 Care about your bottom line? Then you should preferably hire women rather than men. This is true regardless of whether you factor in diversity considerations. Separately from the beneficial financial, social, and cultural impact of having a diverse workforce, hiring women over men makes dollars and sense. You might … Continue reading Why You Should Hire Women Over Men, According to Science
Christiaan Verwijs — February 6, 2020 A while ago, I received an interesting scientific article from Gunther Verheyen titled “Getting Things Done: The Science Behind Stress-Free Productivity” (Heylighen & Vidal, 2007). The article discusses possible scientific explanations for the success of a personal productivity approach called “Getting Things Done” (GTD; Allen, 2001). The authors apply … Continue reading Thinking By Sprinting: What Cognitive Science Tells Us About Why Scrum Works
Brian Wallace — January 31, 2020 We have an abundance of smart technology, from artificial intelligence to robotics, but who are the humans who program this tech- and where do they find jobs? They’re called data scientists, applicants of math, data, AI, and the scientific method; and from 2011-2012, job postings for “data scientist” jumped … Continue reading The Makers of Data Science
Alex Papageorgiou — January 10, 2020 Kaggle, the Google-acquired data science platform, started as a virtual meeting point for machine-learning geeks to compete on predictive accuracy scores. It evolved into a Swiss Army knife for data science and analytics—one that can help data professionals, including data-driven marketers, elevate their analytics game. Despite being a free … Continue reading A Marketer’s Guide to Kaggle for Analytics and Data Science
Mike Kappel — November 11, 2019 Follow @PatriotSoftware As an entrepreneur, you’re likely serious about your startup and want to succeed. But, there’s no rule that says you need to be serious 24/7. News flash: your workplace doesn’t have to be all doom and gloom to be productive (the truth hurts, doesn’t it?). If you … Continue reading Can You Have a Fun and Productive Work Environment? Science Says Yes
Mayo Oshin — July 9, 2019 Follow @mayowaoshin — July 9, 2019 What do you do when you’re bored at work? Bored of eating healthy and exercising? Bored of your relationship? Do you keep going or throw your hands up and give up? When we first get started, we’re excited and highly motivated to take … Continue reading 5 Things to Do When You Get Bored Working Towards Your Goals, Backed by Science
