Craft CTAs using psychology and design principles to drive engagement, increase conversions and build trust with your audience. Stephanie Trovato on December 19, 2024 Imagine walking through a supermarket. You’ve planned to buy bread, but now you’re standing in front of a display of snacks with a sign that reads, “Limited time only … Continue reading The science behind high-performing calls to action
Tag Archives: ‘Science
Four AI jobs that don’t require advanced data science skills
March 15, 2024 4 AI jobs that don’t require advanced data science skills Can’t code? No problem! You can still hop on the AI bandwagon as a data labeler, documentation writer, project manger, or ethicist. BY Doug Aamoth If you’re interested in AI work but can’t write a line of code to save your life, the … Continue reading Four AI jobs that don’t require advanced data science skills
How to boost marketing engagement with behavioral science triggers
Create marketing messages that trigger your customers’ decision-making shortcuts and increase the likelihood they engage and respond. Nancy Harhut on September 28, 2023 You can spend a lot of money trying to increase the results of your marketing communications. But you don’t have to. If you have a halfway decent marketing martech stack and follow … Continue reading How to boost marketing engagement with behavioral science triggers
The Science Behind A Winning Marketing Plan: Harnessing Data
The Science Behind A Winning Marketing Plan: Harnessing Data by JoAnne Gritter , August 23, 2023 Big data is changing the way the world works. The speed at which unprecedented volumes of information are being collected and analyzed requires constant revision to an organization’s best practices. Consider that as of 2012, 2.5 exabytes of data … Continue reading The Science Behind A Winning Marketing Plan: Harnessing Data
Mastering the art and science of creative analytics
In the new analytics landscape, creative execution emerges as the key optimization lever for optimal brand performance and sales. Richard Wheaton on August 29, 2023 Traditional strategies for ad campaign optimization are fast becoming obsolete in an AI-driven, privacy-first landscape. Most significantly, we are pivoting from a world of demographic segments to one of dynamic … Continue reading Mastering the art and science of creative analytics
YouTube Shorts Gets Ad-Measurement Tools Supported By Integral Ad Science
YouTube Shorts Gets Ad-Measurement Tools Supported By IAS, DV by Laurie Sullivan @lauriesullivan, July 27, 2023 YouTube Shorts, Google’s short-form video experience for users, expanded relationships with Integral Ad Science (IAS), which focuses on global media measurement and optimization, and DoubleVerify (DV), a software platform for digital media measurement, data and analytics. The news from IAS … Continue reading YouTube Shorts Gets Ad-Measurement Tools Supported By Integral Ad Science
TikTok now offers a feed dedicated to science and tech
TikTok search results are reportedly swarming with misinformation Jon Fingas @jonfingas While TikTok is no stranger to fighting misinformation, the problem might be worse than you think. As the AP reports, internet trust researchers at NewsGuard have published a report claiming that almost 20 percent of sampled search results for major news topics included … Continue reading TikTok now offers a feed dedicated to science and tech
The science of miscommunication at work
By Kathleen Davis December 05, 2022 People speak an average of 7,000 words a day by some estimates. Of course, that varies widely depending on your job, your position, your family, and even your personality. But regardless of how many words you are speaking, we are all taking in a lot of information. In … Continue reading The science of miscommunication at work
Integral Ad Science And Anzu Partner To Measure Media Quality For In-Game Ads
Integral Ad Science And Anzu Partner To Measure Media Quality For In-Game Ads by Colin Kirkland , July 28, 2022 Media quality measurement company Integral Ad Science (IAS) announced a new partnership on Thursday with in-game advertiser Anzu that aims to give brand and agency ad buyers increased transparency for display and video advertising formats … Continue reading Integral Ad Science And Anzu Partner To Measure Media Quality For In-Game Ads
Science explains that anger at work has a bright side. Here’s how to manage it
By Tomas Chamorro-Premuzic May 16, 2022 Most of us prefer to avoid feeling angry at work (and, really, in any other area of life, such as relationships, family, sports, and even social media). However, this doesn’t help us in achieving that goal. In fact, unless you are not human, you will find that there … Continue reading Science explains that anger at work has a bright side. Here’s how to manage it
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