Here are six lessons for marketers from the “Replication Crisis” in the sciences to keep in mind as you design your next round of A/B tests. Nathan Labenz on March 25, 2019 In today’s digital-first advertising world, many marketing leaders aspire to conduct marketing as a science. We speak in scientific terms – precision, … Continue reading Are your A/B tests just junk science?
Tag Archives: Science
3 Ways to Apply Data Science to Your Social Media
George Karapalidis — November 2, 2018 — November 2, 2018 Every day Instagram users publish almost 50,000 photos. Twitter users tweet 473,400 updates and 4.3 million users head to YouTube to watch a video. Some of those numbers and actions will matter for your brand. Others will have no impact at all. Identifying important social … Continue reading 3 Ways to Apply Data Science to Your Social Media
The science of storytelling
The importance of storytelling has become universally accepted in today’s marketing world, but why does it work so well? Contributor Peter Minnium delves into the biological underpinnings of how stories affect us. Peter Minnium on August 10, 2018 “Storytelling” has become an industry buzzword that’s bandied about in client meetings and marketing conferences. Spurred … Continue reading The science of storytelling
Steering digital messaging with behavioral science insights
Contributor Peter Minnium explains how brands in the information overload era can appeal to the basic human processes that govern decision-making. Peter Minnium on April 23, 2018 The conjoined worlds of business and market research are constantly in flux. Changing media technologies demand new marketing strategies and adaptive research methodologies. Evolution is also driven … Continue reading Steering digital messaging with behavioral science insights
Why, How and When Should I Be Active on LinkedIn? The Science and Strategy Behind Content Sharing
Virginia Franco — March 2, 2018 Follow @VAFrancoResumes — March 2, 2018 illustrade / Pixabay Why Should I Be Active on LinkedIn? From a job search standpoint, the notion that LinkedIn is THE place to see and get seen is grounded in fact. According to a 2015 Ad Week article, 92% of recruiters reported using … Continue reading Why, How and When Should I Be Active on LinkedIn? The Science and Strategy Behind Content Sharing
5 Secrets to Keeping Employees Happy at Your Agency (Backed by Science)
Esther Cohen — March 1, 2018 — March 1, 2018 For an agency, there are few bigger challenges than attracting and retaining top employees. When you’re in the business of selling creativity, the quality of your people dictates the quality of your work. How can you keep employees at your agency happy? Are there any … Continue reading 5 Secrets to Keeping Employees Happy at Your Agency (Backed by Science)
Search Marketing: The Art And Science Of Giving People What They Want
By Joe Ryan February 6th, 2018 Synopsis: Did you know that you might be spending more time and money on demographics that may end up not being effective and miss nearly 70% in mobile search revenue if you fail to take into consideration the intent of the consumers? In 2017, marketers will concentrate more … Continue reading Search Marketing: The Art And Science Of Giving People What They Want
The Art (And Science) of Personal Branding Online [Infographic]
Brian Wallace — December 18, 2017 Follow @nowsourcing — December 18, 2017 Whether you are going for your first job interview out of college or you are a seasoned business professional, you have to think about how you are presenting yourself online these days. People can Google your name and instantly come up with your … Continue reading The Art (And Science) of Personal Branding Online [Infographic]
Subject Line for Cold Email – The Art, Science, and Successful Examples
Josh Slone — November 7, 2017 — November 7, 2017 Writing cold emails is hard enough. But what if all your effort is wasted because people aren’t even opening your emails? Many people think of the subject line for cold email as an afterthought. Noooooooo! Nobody will click through to your website if they aren’t … Continue reading Subject Line for Cold Email – The Art, Science, and Successful Examples
The Ultimate Guide to Conversion-Focused Squeeze Page Design Backed By Science
Ryan Eldridge — November 2, 2017 — November 2, 2017 Unpleasant name, unparalleled results Let’s be frank. The first image that comes to mind when you hear ‘squeeze page’ is probably not pretty. Flashing arrows, brightly colored text, and copy that attempts to trick visitors into giving up their email have been overused and are … Continue reading The Ultimate Guide to Conversion-Focused Squeeze Page Design Backed By Science
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