Steven Imke May 10, 2021 Recently, I had the opportunity to discuss profit margins with a client. I shared how some companies can have higher margins than similar companies based on economies of scope. The client was confused about the differences between economies of scope and economies of scale. This post endeavors to describe how … Continue reading What You Need to Know About Economies of Scope
Graphics and Images Tool In Scope 29 August 2019 Visuals don’t just stand out at first sight; they’re also easier to remember. Add visuals to well-researched and useful content and that content is much more likely to resonate with its audience over time. Remember when we used flash cards and other visuals in grade school … Continue reading Graphics and Images Tool In Scope
Karl Sakas — August 13, 2019 Follow @KarlSakas — August 13, 2019 Ready to stop agency scope creep? It’s harder than you think… but easier when you know why. During an Agency Roadmap milestone call, a client asked if I could do some additional financial analysis. I said I was glad to add it—but since … Continue reading Agency Scope Creep: Why You Keep Doing Free Work For Your Clients… and How to Finally Stop
David Dame — January 18, 2019 — January 18, 2019 One common misconception of agile is that it simply allows you to get everything done faster. This is simply not true. Agile allows us to plan a much smaller scope of work, delivering iteratively and incrementally to deliver the least amount scope needed to solve … Continue reading Delivering the Least Scope
Gregg Litman — November 13, 2018 — November 13, 2018 TerryPapoulias / Pixabay Creating a professional video is exciting and important, but sometimes it can feel almost impossible to get an accurate proposal, but it doesn’t have to be. The easiest way to avoid overspending on a video is to make sure you have a … Continue reading Checklist: Determine the Scope of Work for a Video Production Project
Jon-Mikel Bailey — June 29, 2018 Follow @jonmikelbailey — June 29, 2018 We’ve been designing top quality websites for just shy of 16 years now. And some of the RFPs we’ve received have been – how to say this nicely – less than useful. Website redesign RFPs can range from useful and informative to downright … Continue reading How to Write the Perfect Website Redesign Scope of Work
Ben Mulholland — May 25, 2018 — May 25, 2018 Have you ever had a project which never seems to end? One which you either underestimated or kept adding tasks to as you went along? That’s exactly what setting out your project scope will prevent. By analyzing the elements of your projects before starting, you … Continue reading Project Scope: How to Meet Deadlines and Keep Stakeholders Happy
Janette SpeyerApril 30, 2015 Scope creep. It’s not a 1950’s horror film creature, but marketers run for the hills (or want to) when it surfaces. To put it nicely, scope creep is any unanticipated change in a project’s scope of work. Often times it frustrates the parties involved and can also warrant unintended charges. Scope … Continue reading Setting Benchmarks to Prevent Scope Creep
Internet Marketing or Social Media Optimization as it is better known is the process of marketing products and services over the various available forums on the web. With a lot of purchases happening on the internet because of e-commerce solutions and shopping carts, professional outfits saw opportunities and added an internet marketing company to their … Continue reading Scope of Internet Marketing
