B2B marketers would love to know where their ad dollars are performing efficiently. Channel99 is trying to take the guesswork out of it. Kim Davis on July 24, 2024 Channel99 today launched a new solution for scoring the performance of digital campaigns by channel providing insights into performance and opportunities for optimization. This is … Continue reading Channel99 introduces digital channel scoring for B2B
Simplify lead scoring with this two-part model that focuses on identifying ideal prospects and their recent engagement behaviors. Eric Dates on May 10, 2024 Lead scoring is one of those things companies tend to spend far too much time on and often use improperly. This has led to the cynicism of sales and marketing … Continue reading A scoring model your GTM team will fall in love with
See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: how to score and act on leads among existing customers. MarTechBot on May 6, 2024 Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based … Continue reading Lead scoring for existing customers: Best of the MarTechBot
Lead Scoring: The Value In B2B Marketing Alex Macura , Thursday, July 27, 2023 Discover how lead scoring can transform your business by streamlining your sales & marketing efforts, increasing revenue, & boosting your ROI. How are you managing leads in your business? Are you spending hundreds of hours working through each one manually? … Continue reading The Benefits Of B2B Lead Scoring
By Kim Kelly June 15, 2023 Last week, an upstart digital publication called Business Outsider nabbed its first big White House scoop. Reporter Bryan Metzger didn’t have to lurk around the Rose Garden or muscle his way into a briefing room to get the story, though, because he and his coworkers—and a Biden administration … Continue reading 2023’s summer of strikes is scoring wins for workers—and its just getting started
Laura Patterson August 27, 2020 How you approach the market and address the competition to achieve your objectives is the realm of strategy. Strategies can be defensive or offensive or a combination of both. One offensive strategy you can leverage to outmaneuver competitive rivals can be taken from the sports world: the fast break. Originally … Continue reading How to Use a Fast Break Strategy to Create Scoring Opportunities
Howard J. Sewell — March 29, 2019 Follow @hjsewell — March 29, 2019 Lead scoring – as a fundamental part of a company’s lead management strategy – has officially fallen out of fashion. I say this based, anecdotally, on the number of B2B marketers I talk to who either 1) don’t use lead scoring at … Continue reading 3 Key Reasons Not to Give Up on Lead Scoring
How can marketing better align with sales? Contributor Sweta Patel walks you through the ins and outs of building a lead-scoring plan and the metrics for tracking lead-scoring success. Sweta Patel on July 18, 2017 These days, customer journeys look less like a yellow brick road and more like an endless maze with numerous … Continue reading Lead scoring: A bridge from marketing to actual sales
by Bill CozaddOctober 24, 2016 When it comes to lead scoring, building it in your Marketing Automation Platform (MAP) is the easy part. The really challenging part of lead scoring is defining your scoring model. Here are four tips to help you get started: Identify the characteristics that make a good lead.What are the demographic/firmographic … Continue reading Developing an Effective Lead Scoring Model: 4 Tips
by Claude HarringtonAugust 9, 2016 When it comes to following-up with leads, timing can be everything. Take, for example, a recent Harvard study in which researchers reviewed data from 1.25 million sales leads (received by 29 B2C and 13 B2B companies). Here’s what they found: Potential customers who were contacted within an hour of making … Continue reading How an Explainer Video Can Help You with Lead Scoring
