Tag Archives: Screen

You Don’t Need to Break the Bank to Screen Candidates Better

Catherine MiklausSeptember 24, 2015 Recruiting and hiring new talent is hard these days. There’s a lot of noise online and a lot of opportunities to do it wrong. Nobody wants to make a wrong move and wander into discrimination territory. And to further complicate matters, labor laws keep evolving. New technologies promise the world, but … Continue reading You Don’t Need to Break the Bank to Screen Candidates Better →

What the “Second Screen” Translates to for Small Businesses

Small Business Tools

Megan TotkaSeptember 15, 2015 Think about the way you watched television five years ago. You probably sat on the couch, snack nearby, focused on the program in front of you. A technologically-savvy person could choose a program from the DVR to watch and then fast forward through any commercials or boring portions Compare those habits … Continue reading What the “Second Screen” Translates to for Small Businesses →

4 Sales Tips from the Big Screen

Sales Guide

Nick HedgesJune 21, 2015 Hollywood is known for its dramatized portrayal of different character types. Salespeople in particular have been depicted as greedy con men with one motivation: money. On screen, we are accustomed to seeing salespeople wearing fancy suits, schmoozing with potential customers and toying with ethical boundaries. But that stereotype does not always … Continue reading 4 Sales Tips from the Big Screen →

More Screens Are Better Than One: ESPN Unveils New Cross Screen Research At 4As

Ad Campaigns

Steve McClellan @mp_mcclellan, (March 25, 2015) ESPN Research announced the results of a “Valuing Video” study from the ESPN Lab at the 4A’s Transformation conference. The study explores the impact and effectiveness of video advertising across TV, OTT, PC and mobile platforms, and is reinforced by longitudinal learning from ESPN’s ongoing cross-platform effectiveness initiative, ESPN … Continue reading More Screens Are Better Than One: ESPN Unveils New Cross Screen Research At 4As →

Second Screen Marketing – How to Avoid Losing Your Audience to the “Second Screen”

Email Marketing

I’ve been noticing a trend among TV watchers (at least in my own TV watching habits): The “second screen” (i.e. my mobile device) is starting to get more of my attention during first screen viewing (i.e. TV watching). Even if a show has my attention from the start, all it takes is a text, an … Continue reading Second Screen Marketing – How to Avoid Losing Your Audience to the “Second Screen” →