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Tag Archives: script

Women can climb glass cliffs and win. This is how we flip the script

October 12, 2024 Women can climb glass cliffs and win. This is how we flip the script Consider lessons from the many women capably striding along the edge of glass cliffs: how they’re often winning and actively rewriting the rules for future leaders. BY Clara Richter President Joe Biden’s endorsement of Vice President Kamala Harris saw … Continue reading Women can climb glass cliffs and win. This is how we flip the script

Are small errors like worldwide targeting draining your budget? This Google Ads script can help

The script emails you a customized report to flag issues with your chosen account settings, preventing potential Google Ads catastrophes. Daniel Gilbert on October 11, 2019 Human beings aren’t robots. With thousands upon thousands of keywords to keep track of and an assortment of settings to apply on multiple levels of your account, there’s always … Continue reading Are small errors like worldwide targeting draining your budget? This Google Ads script can help

Here’s a script to spice up your Facebook demographics reporting

This script pulls a Facebook demographic report and generates a pyramid chart for age/gender performance analysis. Daniel Gilbert on September 16, 2019 Believe me when I say that I love data. Unfortunately, raw data itself isn’t always the most exciting thing to look at. Gaining valuable insights from it can take a bit of time … Continue reading Here’s a script to spice up your Facebook demographics reporting

Expanded phrase match negatives: A script for misspellings

Can’t spell? No problem, says contributor Daniel Gilbert. Here is a script that will boost your phrase negative keyword matching by finding the ones you’re failing to catch due to misspellings. Daniel Gilbert on August 17, 2018   As paid search specialists, our strength lies in our ability to exert control over our keyword targeting. … Continue reading Expanded phrase match negatives: A script for misspellings

Attack of the clones: Here’s a script to fight duplicated ads

Duplicate ads can make it difficult to properly manage your AdWords campaigns, but finding duplicate ads in a large account can be nearly impossible. Luckily, thanks to columnist Daniel Gilbert, there’s a script for that. Daniel Gilbert on July 12, 2017   You know those nightmares where your reflection comes out of the mirror and … Continue reading Attack of the clones: Here’s a script to fight duplicated ads