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Tag Archives: scripts

Getting More Out Of AdWords Scripts: A Three-Part Series

From learning the basic building blocks of AdWords Scripts to expert tips for intermediate and advanced users. Ginny Marvin on January 5, 2015 AdWords Scripts. The mere mention of them may cause glassy eyes, chest flutters or shoulder shrug. Scripts can be powerful tools for automating routine account tasks and reporting, but particularly for marketers … Continue reading Getting More Out Of AdWords Scripts: A Three-Part Series

Why Sales Scripts Are A Solid Start To A Bad Customer Relationship

In a fast-paced, ever-changing sales environment, your sales team needs to stay on top of shifting prospect demands and new approaches to lead generation. Yet, many companies still hold on to a relic from telemarketing’s past: the sales script. Due to the expansive influence of social proof and online research, the prospect (and not your … Continue reading Why Sales Scripts Are A Solid Start To A Bad Customer Relationship