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How To Optimize Google Ads For High-intent Search Queries Aayush Jain Mar 26, 2025 Optimizing Google ads for high-intent search queries in this ever evolving digital landscape has become crucial to generate better quality traffic & improve conversion rates at a macro level. The high-intent search queries enable a user to … Continue reading How To Optimize Google Ads For High-intent Search Queries
Google AI Search Tries To Act Like ChatGPT, But Missing Links Will Tank Web Traffic by Laurie Sullivan , Staff Writer @lauriesullivan, March 25, 2025 Google has expanded access to its AI Mode search beyond Google One AI Premium subscribers in the U.S. The lack of links to businesses will become a challenge for all when … Continue reading Google AI Search Tries To Act Like ChatGPT, But Missing Links Will Tank Web Traffic
AI Search Seems Confident About Inaccurate Answers by Laurie Sullivan , Staff Writer @lauriesullivan, March 12, 2025 When a person admits to making a mistake rather than trying to cover it up, they gain credibility. At least I like to think that’s true. If a machine makes a mistake, how do we know? We expect AI-based … Continue reading AI Search Confident About Inaccurate Answers
22 Simple AI Prompts for Search Engine Optimization (SEO) Mike Kartakis Mar 11, 2025 The use of artificial intelligence (AI) in digital marketing is growing exponentially year over year and even month over month, especially in the world of SEO. Below are 22 simple AI SEO prompts to help you get … Continue reading 22 Simple AI Prompts for Search Engine Optimization (SEO)
AI is changing the way people search, delivering answers instantly. Learn to make your brand part of the conversation. Dave Minifie on March 10, 2025 With the rise of genAI search channels, users are searching more conversationally and intuitively, forcing brands to rethink their approach to content optimization and engagement. This shift impacts every … Continue reading New content strategies for handling AI-powered search
Why DeepSeek Isn’t A Search Engine And What It Means For Advertisers, Google, Microsoft by Laurie Sullivan , Staff Writer @lauriesullivan, February 26, 2025 OpenAI may have been the first to release a reasoning model and others followed. Search engines did not tell users why it would serve specific information, but that has changed with AI. … Continue reading Why DeepSeek Isn’t A Search Engine And What It Means For Advertisers, Google, Microsoft
A simulated buyers journey shows how ChatGPT search influences B2B buying through research, decision-making and vendor discovery. Océane Li on February 11, 2025 Generative AI is transforming how B2B buyers research and make purchasing decisions. Tools like ChatGPT search, Perplexity, Gemini and Meta AI are no longer just novelties — they’re becoming essential to … Continue reading How ChatGPT search reshapes the B2B buyer’s journey
Google Search Wacky Rankings Closely Watched by Laurie Sullivan , Staff Writer @lauriesullivan, February 7, 2025 Content ranking on Google Search might seem a little wacky these days. Older news articles sometimes will rank higher in search results than newer content, much higher than when originally published. I noticed this in January and mentioned it to … Continue reading Google Search Wacky Rankings Closely Watched
ChatGPT is sending more traffic to education and tech sites while redefining how users discover and engage with content. Danny Goodwin on February 4, 2025 Education, technology and software development websites are seeing a referral traffic boost from ChatGPT search — and ChatGPT sent more traffic to more than 30,000 unique domains by November. That’s … Continue reading ChatGPT growing as a traffic referrer, reshaping search behavior, report says
To be visible, optimize your site with clean HTML, metadata, fast responses and bot-friendly configurations. Jed White on February 3, 2025 Want AI search engines and agents to find and use your content? Traditional SEO isn’t enough. AI systems process information differently. This guide breaks down key optimizations to help your content stay visible … Continue reading How to optimize your content for AI search and agents
