‘Near Me’ Searches Don’t Need Keywords To Find Local Goods, Services by Laurie Sullivan , Staff Writer @lauriesullivan, August 27, 2018 About 69% of consumers use their smartphone to help them shop. Some 63% use the phone to research products, while 62% compare prices, 56% look for coupons or deals, 54% check for store hours, and … Continue reading ‘Near Me’ Searches Don’t Need Keywords To Find Local Goods, Services
Tag Archives: Searches
Near Me Searches
Dale Keipert — June 13, 2018 Follow @360Interactive — June 13, 2018 The Local Businesses Search Dilemma You have a business that caters to your local community. You’ve often looked at getting your business to rank higher on Google but it never seems like it works. And, you really don’t have the time, money, or … Continue reading Near Me Searches
GDPR-Related Searches Rising On Organic, Driving Up Paid Cost Per Clicks
GDPR-Related Searches Rising On Organic, Driving Up Paid Cost Per Clicks by Laurie Sullivan , Staff Writer @lauriesullivan, April 19, 2018 As the deadline for the European Union’s General Data Protection Regulation compliance draws closer, searches for the acronym “GDPR” on Google’s search engine continue to rise. This has prompted companies like Adobe and IBM — … Continue reading GDPR-Related Searches Rising On Organic, Driving Up Paid Cost Per Clicks
Disconnect Between Mobile Searches, Purchases Frustrates Consumers
Disconnect Between Mobile Searches, Purchases Frustrates Consumers by Laurie Sullivan @lauriesullivan, March 23, 2018 Some 48% of consumers participating in a recent survey either agree or strongly agree that searching and buying products directly from a brand’s mobile website is frustrating, and 61% say they are still more likely to search for inspiration than make … Continue reading Disconnect Between Mobile Searches, Purchases Frustrates Consumers
Google: Pet-Related Keywords Driving Auto Searches
Google: Pet-Related Keywords Driving Auto Searches by Laurie Sullivan , Staff Writer @lauriesullivan, February 9, 2018 As the old saying goes, pets are family. And Google’s search data clearly shows that consumers in the U.S. put their furry friends first when searching for car accessories. Dogs and pet-related search queries continue to rise, particularly in … Continue reading Google: Pet-Related Keywords Driving Auto Searches
The importance of targeting branded searches
Though many search marketers focus primarily on non-branded searches, columnist Thomas Stern believes it’s crucial to invest in a branded search strategy. Thomas Stern on December 7, 2017 Search experts understand the importance of targeting non-branded search terms: Optimizing for high-volume, non-branded terms can drive a significant amount of traffic to your brand’s site. … Continue reading The importance of targeting branded searches
Three ways B2B manufacturers can capitalize on ‘Made in the USA’ searches
In the third and final installment of her three-part series on marketing American-made products, columnist Dianna Huff discusses how manufacturers can most effectively utilize SEO, SEM and other channels for B2B marketing. Dianna Huff on June 6, 2017 For manufacturers marketing to other manufacturers, “Made in the USA” is often a key message seen … Continue reading Three ways B2B manufacturers can capitalize on ‘Made in the USA’ searches
Mobile Searches Related To Mother’s Day Rise 41% In 2017
Mobile Searches Related To Mother’s Day Rise 41% In 2017 by Laurie Sullivan @lauriesullivan, May 22, 2017 Mobile searches related to Mother’s Day — as well as the amount spent by marketers on campaigns — have risen by 41% in 2017 compared with last year, according to data released Monday. NetElixir’s analysis for Mother’s Day … Continue reading Mobile Searches Related To Mother’s Day Rise 41% In 2017
Everything You Need to Know About Emoji SEO and Emoji-Centric Searches
Richard Smith — May 18, 2017 Follow @MeRichardsmith— May 18, 2017 While it may sound silly, emojis can play a vital role when it comes to the overall SEO strategy of a website or company. Usually, this aspect of online prudence works well among millennials and even the Generation Z. Moreover, Emoji-centric searches are getting … Continue reading Everything You Need to Know About Emoji SEO and Emoji-Centric Searches
Misleading Searches Derail Purchases, Privacy And Keyword Use Are Key
Misleading Searches Derail Purchases, Privacy And Keyword Use Are Key by Laurie Sullivan , Staff Writer @lauriesullivan, May 11, 2017 Search on a keyword and click through to a Web site or a retail product page only to find the content lacks the information. The misleading search results makes 31% of American consumers less likely … Continue reading Misleading Searches Derail Purchases, Privacy And Keyword Use Are Key
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