Tag Archives: Searches

Mobile’s Influence On Searches, Purchases

Mobile’s Influence On Searches, Purchases by Laurie Sullivan, Staff Writer @lauriesullivan, February 6, 2017 What role do smartphones play in influencing holiday searches and purchases? For me it all starts with my iPhone, Google or Bing, and a tap on the microphone to conduct a voice search. After all, mobile devices will account for 75% … Continue reading Mobile’s Influence On Searches, Purchases →

“People Who Bought This Also Bought” – Related Keyword Searches Unraveled

Keyword Research

By Matt Janaway January 17th, 2017 I was in a bakery last weekend. Placed on the shelf above the birthday cakes, they had confetti, candles, and snow sprays. It seems obvious that anyone buying a birthday cake is also likely to buy confetti and candles, yet many online marketers ignore such simple cross-selling opportunities. Maybe … Continue reading “People Who Bought This Also Bought” – Related Keyword Searches Unraveled →

Can’t Find Your Sales Navigator Saved Searches? We Can Help.

Sales Guide

Mollie Shipley — December 22, 2016 — December 22, 2016 LinkedIn is always refining and improving features and the path it takes to get to those features. One of the most recent changes we’ve noticed is the path to your Saved Searches within Sales Navigator. Saving searches within Sales Navigator is a quick and easy … Continue reading Can’t Find Your Sales Navigator Saved Searches? We Can Help. →

Mobile Showing Strength In Holiday Searches, Purchases

Mobile Engagement

by Laurie Sullivan, Staff Writer @lauriesullivan, December 13, 2016 A flurry of data continues to show a leap in purchases from mobile devices during the U.S. Thanksgiving holiday weekend. In fact, purchases from mobile phones on retail sites nearly equaled desktop with an average order value (AOV) of $125 versus $152, respectively, according to data … Continue reading Mobile Showing Strength In Holiday Searches, Purchases →

How Google Assistant Searches and What it Means for SEO

Search Engine Optimization

Brad Keys — December 5, 2016 — December 5, 2016 Over the past 20 years Google has grown to become the dominant desktop and mobile search engine, and now it looks like they’re entering the hands-free search market. Their new product, Google Home, that was announced early October will compete with devices such as Amazon’s … Continue reading How Google Assistant Searches and What it Means for SEO →

Location-Based Targeting, Demographics Anchor Searches, Drive Omnichannel Marketing

Location Marketing

by Laurie Sullivan@lauriesullivan, December 5, 2016 Location-based advertising and marketing will increase mobile investments in 2017 by a compounded annual growth rate of 15.6% for mobile search, but marketers still struggle with offline-to-online attribution, according to data released Monday. This disconnect causes marketers to lose sight of the purchase at the point of sale. BIA/Kelsey … Continue reading Location-Based Targeting, Demographics Anchor Searches, Drive Omnichannel Marketing →

The Ghost Of Searches Past

SEO Trends

by Graham Mills, Columnist, November 11, 2016 Last winter, I went online and bought a parka just in time for the New York cold snap. Like any right-thinking modern person, I researched it online, read the reviews and eventually bought the parka that met all of my expectations. Once it arrived, I was very happy … Continue reading The Ghost Of Searches Past →

6 Ways to Optimize Images for Commercial Intent Searches

Image Optimization

Dan Shewan — November 10, 2016 — November 10, 2016 The other day, I was searching for an image of a still from David Cronenberg’s 1981 science-fiction horror classic, Scanners (don’t ask). Fortunately, Google served up the image I needed – and if you’ve seen the movie, you can probably guess what it was – … Continue reading 6 Ways to Optimize Images for Commercial Intent Searches →

Mobile’s Influence On Searches, Purchases

Influencer

by Laurie Sullivan, Staff Writer @lauriesullivan, November 3, 2016 What role do smartphones play in influencing holiday searches and purchases? For me it all starts with my iPhone, Google or Bing, and a tap on the microphone to conducts a voice search. After all, mobile devices will account for 75% of global Internet use in 2017, according … Continue reading Mobile’s Influence On Searches, Purchases →

Finding The Gems In Long-Tail Keyword Searches

Keyword Research

By: Jo Cameron June 23rd, 2016 Welcome to the fifth installment of our educational Next Level series! Last time, we led you on a journey to perform a heroic site audit. This time around we’re diving into the subject of long tail keywords, equipping you with all the tools you’ll need to uncover buried … Continue reading Finding The Gems In Long-Tail Keyword Searches →