by Jonathon Byrd May 14, 2016May 14, 2016 What are micro-moments? Google has defined them as the everyday digital search queries submitted by consumers (e.g., the “how do I,” “where can I find,” “I want to buy,” or “I want to do” queries). Why are these so important to digital marketers? Although small in nature, … Continue reading The Growth of Micro-Moments and “Near Me” Searches
Erik ThomasOctober 2, 2015 You know the feeling. You’ve done your keyword research and in front of you is a long list of words you think might work for your niche. Among them are some shining gold nuggets, but the way the phrases are written just doesn’t sound right. Now what? Leave a perfectly good … Continue reading Keyword Searches, and How to Make Sense of Them
VerticalResponseAugust 4, 2015 Have you noticed Google is supplying answers to questions right on the search page? If you type in, “How many ounces in a gallon?” the conversion comes right up. You don’t have to click on any website to find the answer. This feature, which Google calls Instant Answers is handy, but it … Continue reading Changes In Google Searches Could Hurt Website Traffic: Learn What To Do
Laurie Sullivan @lauriesullivan, (July 22, 2015) Connecting with consumers during their time of need has been Google’s mantra for at least the past year. Will it rain? Where are the fireworks? How do I make the perfect hamburger? It doesn’t only happen on a smartphone. Holidays consist of celebratory moments that people share with friends … Continue reading Labor Day Searches – What Marketers Need To Know
Bob WoodsJune 23, 2015 I received some interesting news on Monday that should perk up anyone in Social Selling. LinkedIn has taken away the ability to directly search for connections from your 1st-degree connections’ Profiles. For me, this used to be a pretty big feature. I trained and coached my clients to use it for locating appropriate contacts for their … Continue reading LinkedIn Takes Away Connection Searches At The Profile Level (DD)
Laurie Sullivan @lauriesullivan, May 18, 2015 Barbecues, ribs, backyards, and beach balls in the sun — having fun with friends and family. It may sound cliched, but that’s what comes to mind around Memorial Day. I’m searching for the best price on steaks, fish and chicken, places to go, and sales and bargains. So are … Continue reading Where Memorial Day-Related Searches Skyrocket In May
Kelly MeeneghanApril 20, 2015 Business owners are always looking for new and effective strategies to grow their clientele. Online strategies like social media, search engine optimization, and email marketing are often exercised but may not drive the local attention anticipated by the owners. With the incredible reach of the Internet, it can sometimes be difficult … Continue reading 3 in 5 Online Local Searches Result in a Purchase – Are You Taking Advantage?
Heidi SchmidtMarch 17, 2015 One thing that inbound marketing really does well is help you get to know your target audience. By defining your audience personas, you can determine what content to create and how and where to market it for the biggest bang for your buck. As you dive into your inbound strategy and look … Continue reading Why Your SEO Strategy Isn’t Working: Searches You Need To Optimize For
Elisa GabbertMarch 2, 2015 Don’t you just love those map graphics that show you what people call “soda” in every state? Or what the favorite local beer is? I do! That’s why I decided to create one for search. Behold: The top trending searches in every U.S. state from the past 12 months (click the … Continue reading Search Trends By State: Top Trending Searches In All 50 States
by Aaron Goldman, December 17, 204 Google just released its “Year In Search” review that looks at the most popular keyword queries for 2014. As always, the top chartsprovide good insight into what captured our hearts and minds this past year. Beyond just commentary on the state of our society, these trends can be instructive … Continue reading Five SEM Lessons From The Top 10 Searches Of 2014
