Alice Corner September 21, 2020 JillWellington / Pixabay Talking about the holiday season in September might seem excessive, but now is the perfect time to start planning your holiday campaigns. With many industries entering the busy season in October, the more time you spend prepping your seasonal marketing now, the better the pay off later. … Continue reading 4 Top Tips for Prepping Your Holiday Season Marketing
Kiran Patil September 11, 2020 The Q4 holiday season on Amazon is around the corner and it is time for sellers to start prepping for the same. The e-commerce giant breaks its records every year during this brief 3-month period. Amazon generated a total net sales of 87.44 Billion U.S. Dollars in the fourth quarter … Continue reading How to Ace the Q4 Holiday Season on Amazon
Guy Yehiav September 11, 2020 The modern consumer has come to expect engaging, personalized experiences at every step of the shopping process from online browsing to in-store purchases. Seamlessly providing this customized and personalized experience helps brands meet and exceed customer expectations while also avoiding the dreaded “buyer’s remorse.” When shoppers receive highly personalized and … Continue reading Getting Personal: Using Technology for Personalization During The 2020 Holiday Shopping Season
Liz Armbruester August 21, 2020 As the summer heat burns across the U.S., many retailers are beginning to shift their sights toward cooler weather and the holiday season. However, preparing for holiday shoppers this year comes with an added layer of uncertainty as the COVID-19 pandemic continues on. With concerns over the health and safety … Continue reading Strategies to Prepare Your Ecommerce Site for an Online-First Holiday Season
Harpreet Munjal — December 1, 2019 Follow @munjalharpreet Holiday season 2019 is coming fast, and it is the time when you can boost your sales and revenue many times. You can generate more sales than you have made in the whole year. Almost every big company like Walmart, Amazon, and Target receive millions of orders. … Continue reading 7 Tips to Increase Your Holiday Season Sales for 2019
Authentic and relevant messages personalized to holiday shoppers will help foster customer loyalty and retention. Kyle Henderick on November 26, 2019 The holiday season remains the hottest battle of the year between brands for shoppers’ dollars. This coming season is already heating up, with the National Retail Federation (NRF) forecasting 3.8-4.2% growth. While every marketer … Continue reading How to perfect your email marketing strategy this holiday season
Create a series of rules in Facebook Ads Manager to ensure your campaigns are still at optimum performance when you’re not online. Zenia Johnson on November 25, 2019 After much bluster and a snowy Halloween (for some of us, at least!) Holiday 2019 is here, and I’m sure that many of you are working through … Continue reading Pro Tip: Leaning into Facebook’s automation for the 2019 holiday season
Even if your creative is limited, test different targets, review call-to-action extensions and refresh your product selections for TrueView for Shopping. Joe Martinez on November 25, 2019 Black Friday is going to be here in a matter of days, and you just got the go-ahead to use some additional budget to build awareness with YouTube … Continue reading Getting the most out of limited YouTube creative during the holiday season
Here are some suggestive gifting strategies for a brand’s non-consumer during this season’s narrow window of holiday shopping. Sharon Joseph on November 21, 2019 It’s not uncommon to see brands dedicate 365 days of their customer experience strategies to their buyers’ consumer behavior. But to sustain impactful CX in our competitive digital age, brands this … Continue reading Gifter CX: How to make a play for gift givers this holiday shopping season
Chris Christoff — November 17, 2019 Follow @chriscct7 With the holidays right around the corner, businesses are ramping up their email marketing campaigns and deciding how they’ll best cater to consumers. It’s a time of year where shoppers spend significantly more, and brands can use this to their advantage if they play their cards right. … Continue reading 4 Email Marketing Tips To Increase Sales This Holiday Season
