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Guide Google to pages you want to rank, index them faster and keep them updated. Bring seasonal pages into focus to increase impressions. What is a crawl budget? Google’s goal is to make useful information available to people searching the web. To accomplish that, Google wants to crawl and index content from quality sources. Crawling … Continue reading 5 ways to improve ROI on seasonal pages by optimizing your SEO crawl budget
Stephanie French — June 12, 2018 — June 12, 2018 Have you ever received an email you didn’t recognize and thought “I didn’t sign up for this! How did they get my email?” This is a common reaction from contacts that haven’t heard from a business in months, even though they legitimately signed up to … Continue reading 3 Easy, Time-Saving Steps to Market Your Seasonal Business All Year
Ben Duchesney — June 5, 2018 — June 5, 2018 No one thinks about an ice cream shop during the winter. But what if the owner was a friend, and you kept talking about ice cream with them all year long? You’d anticipate the reopening, counting down the days until the sprinkles pour over their … Continue reading Make Your Customers Think About Your Seasonal Business Year Round
Emily Wiseheart — May 17, 2018 — May 17, 2018 It’s no secret that small businesses rely on email marketing to communicate with customers. But what if you are a seasonal business? Does email marketing have the same results? Are there differences in best practices? Do seasonal businesses need to be sending emails all year … Continue reading 3 Common Mistakes Seasonal Businesses Make with Email Marketing
Lindsay Kavanagh — March 13, 2018 — March 13, 2018 Just when we thought spring was in the air, Mother Nature sent more snow our way. Take this time to snuggle up at your desk and plan ahead for the busy spring and summer months ahead. When it comes to online marketing, planning ahead is … Continue reading Gearing Up Your Online Presence as a Seasonal Business
David Kiger — August 18, 2017 Follow @davidkiger — August 18, 2017 weinstock / Pixabay There’s a moment that strikes many of us in the fall, usually around October or perhaps even earlier, as we enter grocery or department stores: “The Christmas stuff is already out.” Scoff if you will at jumping the gun on … Continue reading From Back to School to the Holidays, Small Businesses Can Get a Head Start on Seasonal Opportunities
Julie Chomiak — March 31, 2017 — March 31, 2017 Whether you’re a seasoned veteran or novice entrepreneur, it’s always helpful to refresh your small business tax knowledge before filing for the year. We’ve compiled a comprehensive list so you can spend your time conducting business instead of researching tax laws and documentation requirements. Take … Continue reading Seasonal Spotlight on Small Business Tax Prep
Are you tuned in to the seasonal trends that impact your website traffic? If not, check out columnist Laura Scott’s tips for determining which ones may present opportunities for your brand. Laura Scott on March 14, 2017 Often when we think about the holidays, we envision panicked crowds on Black Friday, Cyber Monday … Continue reading Seasonal SEO: Identifying your merriest times of the year
It’s not too early to start thinking about Valentine’s Day 2018! Columnist Andrew Dennis explains how to structure a link-building campaign for success during crucial seasonal periods and provides an outline for preparing 12 months in advance. Andrew Dennis on February 15, 2017 Seasonal traffic trends have a tremendous impact on websites, and businesses … Continue reading Seasonal and holiday link building
by Laurie Sullivan, Staff Writer @lauriesullivan, January 18, 2017 URLs would live forever in a perfect world. Now that the end-of-year holidays are over, take responsibility for removing seasonal content. URLs accumulate equity from backlinks, but soon Thanksgiving Day table decorations are no longer useful to consumers searching on sites for Valentine’s Day gift. … Continue reading 4 SEO Tips To Manage Seasonal URLs, Links, Content
