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Who is that new face in the big tech C-Suite? Oh, don’t worry, just some regulator from Europe. Kim Davis on August 23, 2024 It’s high time big tech resigned itself to the new reality. When it’s making decisions about its own operations and strategy, European regulators have a seat at the table — … Continue reading European regulators have a seat at the table
Commerce Advertising Takes Front Seat In Performance by Laurie Sullivan , Staff Writer @lauriesullivan, July 10, 2024 Favorite billing models have emerged for commerce advertising as performance takes a front seat to media buying. The cost per click (CPC) and cost per order and action (CPO/CPA) models remain the industry’s undisputed favorites, according to data released … Continue reading Commerce Advertising Takes Front Seat In Performance
The jockeying is on among leaders in a new B2B mega-category: revenue tech. Scott Vaughan on July 25, 2022 There’s a positioning battle going on across B2B sales, customer, data, and marketing technology providers. Aiming to organize these diverse B2B solutions into a mega-category — we’ll call it “revenue technology” — the race is … Continue reading Get your front row seat for the race to be the B2B revenue platform of record
Ed Muzio — January 11, 2019 Follow @edmuzio — January 11, 2019 Too often business leaders reduce HR to little more than order-takers: fill requisitions, solve employee problems, calculate compensation tables, run surveys. While beneficial, these don’t compare to your higher purpose of ensuring the organization’s talent is—and gets treated as—a strategic asset. But you … Continue reading Claim Your HR Seat at the Table: 4 Questions to Ask Your Business Leader Clients
Dan Swift — October 14, 2018 Follow @danjswift — October 14, 2018 One of the biggest challenges for many sales people is getting a seat at the table with the person that matters the most. The economic buyer. The person with budget and discretionary spending authority to make decisions quickly. It’s not one of the … Continue reading Getting a Seat at the Table With the Person That Matters the Most
by Laurie Sullivan, Staff Writer @lauriesullivan, December 14, 2016 Content relevance continues to increase as a ranking factor in Google search engine query results as backlinks decline in importance, according to a study released this week. Searchmetrics’ annual white paper detailing Google ranking factors — which analyzes the top 20 search results for 10,000 keywords on Google.com … Continue reading Content Relevance In Search Ranking Takes Front Seat To Backlinks
by Chuck Martin, Staff Writer, November 23, 2016 Well before advertising enters the solo driverless car, it will spread to screens facing drivers in the back seats of cars. And those cars are more likely to be ride-sharing vehicles, like Uber and Lyft. When consumers are asked what comes to mind when they hear the … Continue reading Targeted In-Car Marketing Starts In The Back Seat
