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Behind Google’s And Meta’s Secret Partnership by Laurie Sullivan , Staff Writer @lauriesullivan, December 10, 2024 The European Union (EU) is probing deeper into a secret Google and Meta partnership that targeted Instagram ads to minors. We learn this as GroupM released its forecast estimating that overall, digital ads could make up as much as 82% of … Continue reading Behind Google’s And Meta’s Secret Partnership
October 29, 2024 The secret to the most productive meetings may be these simple exercises you do beforehand The CEO of Myosin Marketing says the positive energy cultivated through these exercises translates directly to enhanced creative output. BY Sean Clayton Ever feel like your meetings are a jumble of scattered minds, with everyone thinking in different … Continue reading The secret to the most productive meetings may be these simple exercises you do beforehand
October 25, 2024 The secret tactic that will help in any negotiation Accomplished auctioneer Lydia Fenet explains how to shift your strategy and focus on creating a rapport with the other person. BY Lydia Fenet Over the past two decades, I’ve raised over a billion dollars for non-profits as an auctioneer on stages worldwide. Each night, … Continue reading The secret tactic that will help in any negotiation
September 07, 2024 ‘Everything you know about happiness is a lie.’ This is the secret to getting the ‘new happy’ After 10 years of research, Stephanie Harrison defined Old Happy: our society’s incorrect definition of happiness and the culture we’ve created around it, and how to improve it. BY Next Big Idea Club6 minute read Stephanie Harrison … Continue reading ‘Everything you know about happiness is a lie.’ This is the secret to getting the ‘new happy’
Uncover how understanding psychological factors behind consumers’ economic decisions can give marketers a competitive edge. Eric Dates on July 25, 2024 In marketing, understanding what drives consumer behavior separates the strategic from the box-checkers. Behavioral economics, which combines insights from psychology and economics, provides the most valuable tools for marketers, second only to understanding … Continue reading How behavioral economics can be the marketer’s secret weapon
June 11, 2024 If you think failure is the secret to success, you’re wrong. Here’s why According to psychologists, failure doesn’t actually make you stronger—and that perception can even be damaging. BY Shalene Gupta When we fail, we tell ourselves there’s a silver lining: that failure is a necessary stepping stone for success. Thomas Edison wrote … Continue reading If you think failure is the secret to success, you’re wrong. Here’s why
Deloitte Digital’s Secret GAI Branding Tool – Here’s How I Tested It by Laurie Sullivan , Staff Writer @lauriesullivan, March 22, 2024 Deloitte Digital will unveil next week something most companies have been hesitant to share: a live example of how it uses generative artificial intelligence (GAI) to brand and market its company. The company created … Continue reading Deloitte’s Secret GAI Branding Tool – Here’s How I Tested It
March 22, 2024 The secret to excellence is in this surprisingly simple regimen from the world’s top performers The difference between good and great isn’t physical. It is entirely mental. The world’s best performers learn excellence. BY Next Big Idea Club Dr. Eric Potterat has a 30-year career as a clinical and performance psychologist. He has … Continue reading The secret to excellence is in this surprisingly simple regimen from the world’s top performers
Practical insights and strategies to align your personal rhythms with your daily demands as a marketer, enabling peak performance and sustainable productivity. Hana Jacover on February 22, 2024 As a marketer, you are an orchestrator of people, processes and technology. Purposefully harnessing the energy of the tools and minds needed to produce a desired state. … Continue reading From friction to flow: A marketer’s secret productivity engine
Apple reaches possible settlement with the startup it sued for trade secret theft The company accused Rivos of poaching employees and stealing information on its chip designs. Mariella Moon Sat, Feb 10, 2024 Spencer Platt via Getty Images Apple has reached a possible settlement with Rivos, the Mountain View startup it accused in 2022 … Continue reading Apple reaches possible settlement with the startup it sued for trade secret theft
