October 19, 2024 5 best-kept secrets of McKinsey & Co.’s leadership program Pro tip: ‘A culture of flexibility and innovation is essential to staying competitive in a digital landscape.’ BY Next Big Idea Club Dana Maor is a senior partner at McKinsey & Company. She is the global co-head and Europe leader for the McKinsey People … Continue reading 5 best-kept secrets of McKinsey & Co.’s leadership program
June 13, 2024 6 secrets of people who crush impossible-seeming goals Some people shoot for the moon and get there. Here’s what they have in common. BY Gwen Moran Some people set goals. And other people seem to accomplish the impossible. After all, plenty of people want to build a successful company, or produce Broadway shows, … Continue reading 6 secrets of people who crush impossible-seeming goals
Pinterest Shares Ranking Secrets As It Shifts Signals by Laurie Sullivan , Staff Writer @lauriesullivan, March 29, 2024 Encouraging other companies to do the same, Pinterest released insights on how its ranking algorithm works as it shifts to non-engagement signals, but warned that over-reliance on it could result in a negative user experience. Non-engagement signals are … Continue reading Pinterest Shares Ranking Secrets As It Shifts Signals
Learn how leading organizations break down silos, promote knowledge sharing and create a culture of transparency for optimal operations. Amy Strickland on March 25, 2024 As a senior marketing leader, you’re all too familiar with the slowdowns and trainwrecks caused by silos and a lack of alignment between different teams and functions in the marketing … Continue reading 5 secrets to cross-functional collaboration in marketing
Discover the secrets behind exceptional leadership skills and how you can apply them to your role in the marketing industry. Mike Pastore on January 31, 2024 There are certain qualities all strong leaders possess, regardless of their role in the organization and the circumstances under which they lead. How and when you apply good leadership … Continue reading The secrets of effective leadership
Boost marketing collaboration and efficiency with streamlined communication, smart governance, work automation and more. Amy Strickland on January 17, 2024 Marketing today involves complex workflows and processes, matrixed stakeholders and a mandate to execute at the speed of culture. Here, I’ve distilled five secrets from the world’s most agile and effective marketing teams on how … Continue reading 5 secrets of streamlining marketing workflows
By Zachary Petit Some conference room tables boast bowls of candy or a gaggle of diminutive bottles of water. Others, painfully benign centerpieces, like a vase filled with colored glass beads. But when the Chronicle Books publishing team visited Lego’s headquarters in Billund, Denmark, they were delighted to discover Lego bricks at every gathering … Continue reading Lego employees share 10 secrets for finding boundless creativity
Google Antitrust Trial – Data And Secrets – Makings Of A Thriller by Laurie Sullivan , Staff Writer @lauriesullivan, September 19, 2023 Google on Tuesday rolled out new capabilities for its conversational chatbot, Bard, built on artificial intelligence (AI), natural language processing and machine learning. Yes, it requires data — and human input — but the … Continue reading Google Antitrust Trial – Data And Secrets – Makings Of A Thriller
Microsoft Shares Secrets Behind How Bing Improves Site Performance by Laurie Sullivan @lauriesullivan, August 18, 2023 Microsoft has shared information on how the company optimizes performance on Bing Search by using a system called the Performance Analyzer Service (PAS.) It runs in a controlled environment of identical machines and is used to measure the performance … Continue reading Microsoft Shares Secrets Behind How Bing Improves Site Performance
Successful technology event marketing has lessons for any brand going back to in-person or hybrid events. Shama Hyder on June 26, 2023 We live in a digital marketing world. The average US citizen spends almost seven hours a day looking at a screen, so their chances of seeing your brand’s digital ads are very high. … Continue reading The secrets of successful martech event marketing
