Carrie Majewski — January 22, 2018 Follow @Carrie_Majewski — January 22, 2018 StockSnap / Pixabay I spent the past weekend reading Simon Sinek’s best-selling business book “Leaders East Last,” a page-turner in which Sinek contends that the best organizations are those that build “circles of safety,” characterized by implicit trust and fierce commitment. These organizations … Continue reading Millennial Bashing: The Danger of Seeing Age in the Workplace
Alex Gutman — June 25, 2017 Follow @Cooladata — June 25, 2017 In the past, online businesses reacted to customer behavior after they moved along the path to purchase. With the release of advanced analytical tools, businesses are now empowered to not only act in a proactive fashion, but they are able to shape customer … Continue reading Unifying Data Sources Across the Customer Journey: Key to Seeing the Complete Picture
Say hello to .google and other branded internet addresses New rules let companies build web and email names using .nike, .mcdonalds and .hbo, but tech giant Google is the most eager. October 18, 2016 Google is helping usher in a new way for companies to tout their brand names in the digital realm. On September … Continue reading Searchers Will Begin Seeing Google, Other Branded Internet Addresses
by Josh Engroff, Op-Ed Contributor, October 14, 2016 Consumers spend an overwhelming amount of time in environments where brands are not always welcome. As good as the ad experiences are on Facebook, Instagram, and Twitter, as a brand you are in constant competition with other people the user would rather talk to: friends, family, the … Continue reading The Anxiety of Authenticity — Or, New Ways of Seeing
For those managing search engine optimization for e-commerce websites, contributor Jayson DeMers has some advice for what to focus on to stay ahead of the competition. Jayson DeMers on June 15, 2016 Few types of online business can benefit from SEO more than e-commerce websites that allow for direct consumer transactions. Not only can … Continue reading 7 e-commerce SEO trends we’re seeing in 2016
Can you use data to predict the future? Columnist David Booth shows how predictive analytics can be used to take your marketing initiatives to another level. David Booth on March 28, 2016 If you’re already using predictive analytics within your organization, then you know just how impactful they can be, and you’re likely on the … Continue reading What can predictive analytics REALLY do? Three case studies in seeing the future
Shelly KramerJuly 13, 2015 The owners of small to mid-size businesses (SMBs) across the United States are seeing more success from their websites than their other marketing channels. That’s the headline from a recent study and, as someone who firmly believes that a corporate website is the hub of all your business operations, that data … Continue reading SMBs Seeing More Success With Websites Over Other Channels [Study]
Brent PohlmanMay 20, 2015 In April, the goal of most marketing teams was to insure their company website was mobile-friendly. One item you may have overlooked or forgotten… Well, most companies were able to achieve this result, but one thing most sites forgot to look at was their home page/welcome page. Yes, the content may … Continue reading Your Site Is Mobile-Friendly But You Are Not Seeing Results
Brent PohlmanMarch 23, 2015 Here are some items I am playing over in my head. Maybe you have similar questions. I would be curious to know what people think about the following items in 2015: Mobile-Friendly Ranking – Seeing big results from making sure website is mobile friendly. Are you seeing the same thing? FourSquare … Continue reading Question Time – Seeing Results in 2015
