Tag Archives: Seek

Alexa Users Seek To Reinstate Privacy Claims Over Ad Targeting

Advertisement Platforms

Alexa Users Seek To Reinstate Privacy Claims Over Ad Targeting by Wendy Davis  @wendyndavis, June 5, 2023 Alexa users want a federal appellate court to reinstate a privacy lawsuit claiming that Amazon targets ads to people based on their interactions with voice-controlled devices. U.S. District Court Judge Barbara Rothstein in the Western District of Washington … Continue reading Alexa Users Seek To Reinstate Privacy Claims Over Ad Targeting →

Publishers To Seek Compensation For AI-Generated Content

AI Content Tools

Publishers To Seek Compensation For AI-Generated Content by Laurie Sullivan  @lauriesullivan, March 23, 2023 Media executives want compensation for use of their content when served in OpenAI ChatGPT, Microsoft Bing Chat, and Google Bard, similar to the way Australia and other countries began requiring payment to publishers when snippets of content appear in search-engine results. … Continue reading Publishers To Seek Compensation For AI-Generated Content →

Digital out-of-home advertisers seek hyper-local, contextual targeting

Advertisement Industry

New findings shared by the DPAA tell us about the role DOOH plays in marketers’ omnichannel strategies. Chris Wood on December 17, 2021 Marketers are expanding their omnichannel playbook to include digital out-of-home (DOOH) and delivering contextually relevant ads to hyperlocal audiences, according to new findings released this week by the DPAA, a global out-of-home … Continue reading Digital out-of-home advertisers seek hyper-local, contextual targeting →

What Millennials Seek And Desire In An Employer

Career Development

Skip FreemanMarch 24, 2015 I just read an interesting article online entitled, Stop Treating Millennial Employees Like Enigmas, written by Sara Roberts and Michael Papay and featured on Fastcompany.com. [1] As the title suggests, the article focuses on how businesses can best utilize the skills and talents of Millennials, generally defined as that 80-million-strong cohort born … Continue reading What Millennials Seek And Desire In An Employer →

How Content Marketing Can Establish the Brand Trust You Seek

Email Marketing

By Frank Paterno, Published November 14, 2014 In today’s purchasing landscape, consumers are smarter than ever. They are more informed, more skeptical, more influenced by outside content, and less likely to fall into campaign traps. Marketers have come to rely on content to engage customers and prospects, establishing a brand trust that is vital to … Continue reading How Content Marketing Can Establish the Brand Trust You Seek →

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