Impact Of AI On Local Search As Seen In The Data by Laurie Sullivan , Staff Writer @lauriesullivan, May 21, 2024 SOCi analyzed how generative artificial intelligence tools answer and serve information about local queries. The test of complex searches on each of the six platforms analyzed includes a series of follow-up questions to better understand … Continue reading Impact Of AI On Local Search As Seen In The Data
YouTube Music Seen In The Wild With An AI Gemini Extension by Laurie Sullivan , Staff Writer @lauriesullivan, May 6, 2024 Google wants to make tasks and information gathering across its services and platforms as easy to gain, retain and use as possible. Generative artificial intelligence (GAI) will help it get there by weaving all of … Continue reading YouTube Music Seen In The Wild With An AI Gemini Extension
YouTube is now the number one platform for teens, with almost eight in 10 using it to stream video content. Nicola Agius on August 29, 2023 Gen Z aren’t just tuning into YouTube for the videos – they’re also watching the ads. Six in 10 teens would watch a YouTube ad rather than skip it, … Continue reading Gen Z teens are watching YouTube ads and recalling what they’ve seen
Agencies Seen As Lucrative M&A Targets by Laurie Sullivan @lauriesullivan, August 17, 2023 Mergers and acquisitions (M&As) of digital agencies has been one of the biggest interests across the business model of FE International, a M&A advisory firm specializing in the tech industry. Unlike many businesses in the digital media sector, agencies are the least … Continue reading Ad Agencies Seen As Lucrative M&A Targets
Mary Lister October 2, 2021 As consumers, we are inundated by targeted marketing campaigns all day, every day. But the thing is, there are marketing campaigns—promo codes, marketing emails, social posts, search ads, and more—and then there are MARKETING. CAMPAIGNS. The ones you talk about or share with others. The ones that make you see … Continue reading The 5 Best Marketing Campaigns We’ve Ever Seen (& How to DIY)
Karen Repoli July 29, 2021 The first step in promoting your blog is actually part of writing and posting it. You must have a schedule and be consistent. It’s one of the most important, yet often ignored aspects of blogging. Your readers, or future readers, are busy. They are looking for reliable sources of information. … Continue reading How to Promote Your Blog and Get Seen By Your Target Audience
Ruby Rusine October 7, 2020 According to Pew Research, “As of July 2020, the U.S. has over 190,000,000 million Facebook users. The United States ranks second to India in terms of the number of users.” In fact, Facebook remains “the primary platform for most Americans because around seven in ten U.S. adults (69%) use Facebook“, … Continue reading 13 Tips to Get Your Facebook Page Seen More Frequently: A Business Guide
Colby Jones June 22, 2020 In an age where audiences face information fatigue and consumers are more skeptical than ever of companies and individuals who self-promote, the traditional advertising strategies just don’t get the job done anymore. Instead, consumers are moved by thought leadership, where business leaders provide genuine value to consumers without even the … Continue reading Be Seen, Be Heard: How to Stand Out From the Crowd in Today’s Noisy Marketplace
Brad Smith — November 22, 2019 Follow @bsmarketer Remarketing is an incredibly powerful tool to add to your sales funnel. A single campaign can lead to an increase in conversion rate by up to 161%. But the best results don’t come from just any remarketing ads—they come from off-the-charts impressive remarketing ad campaigns. In this … Continue reading The 8 Best Remarketing Ads the Internet Has Ever Seen
Conor Bond — August 31, 2019 — August 31, 2019 I’m not a terribly competitive person. Well—I guess I shouldn’t say that. I’m not always a competitive person. Like, if you beat me in a rainy day game of Monopoly, I’ll probably shrug my shoulders, murmur something about the Parker brothers feeding propaganda to children, … Continue reading The 11 Best Competitive Ads We’ve Ever Seen on Google
