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Syed Balkhi — November 4, 2018 Follow @SyedBalkhi — November 4, 2018 Your email subscribers are the best people to promote your holiday sales to; they’re loyal followers of your brand and you can send messages straight to their inboxes to invite them to shop at your website or store. But you can’t send the … Continue reading How to Segment Your Email List to Boost Sales This Holiday Season
Aashish Sharma — December 31, 2017 Follow @ineedseo — December 31, 2017 Segmentation occupies (and if it is not yet, it will have to become) a central place in the emailing and marketing strategies of companies. Segmenting a base of contacts is now within the reach of all. But precisely, what is segmentation concretely? What … Continue reading How to Segment Your Emailing Database Effectively?
What’s the best account structure for multilocation business advertisers? Columnist Matt Umbro shares some setups that allow you to easily view performance by location for efficient management and reporting. Matt Umbro on August 7, 2017 One of the more challenging yet often overlooked aspects of PPC management is how to run accounts with multiple … Continue reading How to effectively segment accounts with multiple locations
According to Nielsen data, Gen-Z is now 26 percent of the population. Greg Sterling on July 17, 2017 at 9:23 am According to Nielsen’s new Total Audience report, millennials and Gen-Z now comprise 48 percent of the total media audience. Gen-Z in particular is now the single largest audience segment at 26 percent (although there’s a … Continue reading Move over millennials, Gen-Z now the largest single population segment
Loren Baker — April 10, 2017 Follow @lorenbaker— April 10, 2017 Email marketing, despite being one of the oldest and most proven forms of online marketing, can sometimes be overlooked as a powerful means to spread the word about who you are and the type of brand you represent. Many companies hire the best marketing … Continue reading 5 Reasons You Should Segment Your Email Lists
Dave Sutton — March 8, 2017 — March 8, 2017 Would you like to see higher returns and more engagement from email marketing? Email is a powerful marketing channel. Sixty-three percent of marketers cited email as the channel that offers the best ROI and it’s considered the most trusted form of online communication with 77 … Continue reading 10 Proven Ways to Segment Your Email List
Called the Native Mobile Spec, it joins the company’s three other data packages — E-commerce, Email and A/B Testing — that capture standard events but allow for customization. Barry Levine on June 8, 2016 Segment (formerly Segment.io) acts as a kind of data switchboard for brands. It takes data from sites, apps and various … Continue reading Segment adds automatic data collection for mobile apps
by Joe Pizer February 27, 2016February 27, 2016 With the steady rise in remarketing as a digital advertising strategy, audience segmentation and activation has become a key tactic for digital marketers. What are some things that display advertisers should take into account when defining and streamlining their strategy? Understanding Audience Segmentation Audience segmentation can be … Continue reading 4 Quick and Effective Ways to Segment Your Display Ad Audiences
by Alessandra Ceresa November 26, 2015 Follow @MissAleCristinaNovember 26, 2015 Image Credit: Jeff Sheldon / Caption: Know where your customers spend their time Data is all-important when it comes to successfully targeting your customers. There are many things that you can find out about them, even just from how they use your website. You can … Continue reading Using Data to Segment and Target your Audience
Top email platforms and marketing solution providers offer tips and recommendations based on last year’s holiday campaigns. Amy Gesenhues on November 21, 2015 Adobe predicts this year’s online holiday sales will reach a record $83 billion, an 11-percent year-over-year increase compared to last year. With so much up for grabs between now and the end … Continue reading Holiday Email Marketing Insights: Send Emails Early, Avoid Thanksgiving Day & Segment Your Lists
