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Amy Koski — April 15, 2018 — April 15, 2018 The impact eCommerce has had on sales and operations planning (S&OP) is monumental. Customers are more empowered now than ever, and they expect their products to be delivered whenever, however, and wherever they want. The result of these heightened expectations is direct-to-customer shipments from all … Continue reading Demand Volatility, Meet Demand Segmentation
Kevin George — March 5, 2018 Follow @imkevin_monk — March 5, 2018 As an email marketer, you must be striving to gain the most out of your email campaigns. With the best design and content, you try to get your subscribers and customers to read and engage with the emails you send. But, are you … Continue reading Email Segmentation Strategies for E-commerce to Boost Sales
Karen Repoli — December 11, 2017 Follow @karenrepoli — December 11, 2017 As any smart business owner knows, the key to passive income is a well-established (and full) funnel. So, of course, you’ve optimized your opt-in pages, monetized your download pages and encourage more buyers through well-placed upsells and downsells. (If you need more information … Continue reading The Power of Automated Follow-Ups and List Segmentation
Frank Bocchino — September 23, 2017 Follow @frankbocchino — September 23, 2017 GregMontani / Pixabay As reliance upon digital marketing continues to grow, some corporate budgets have completely displaced (rather than supplemented) traditional marketing. The new normal sees companies with separate departments for email, SEO, PPC, display, social media, content creation, branding, and so on. … Continue reading Digital Marketing: Gambling on Over Segmentation?
Mary Wallace on February 3, 2017 Marketing automation tools empower marketers to create high-return campaigns that have a specific message based on a prospect’s needs. Using targeted messages coupled with strong content, marketers can effectively engage and escort leads down the buying cycle to a sale. Campaigns are most effective when both content and … Continue reading Solving a marketer’s top 3 segmentation dilemmas
Sam Feil — December 27, 2016 — December 27, 2016 For those just joining my blog series CSM from the Trenches, welcome. In this series, I discuss trends, best practices, and advice for frontline customer success managers (CSMs). Being on the CSM frontline allows us to directly influence the success of our clients. I love … Continue reading CSM from the Trenches – 4 Segmentation Strategies for Frontline CSMs
Kevin George — December 16, 2016 Follow @imkevin_monk— December 16, 2016 Just like ‘one size doesn’t fit all’, everyone has a different taste. Thus segmentation comes into play. ‘Segmentation’ in email marketing is like knowing the ‘exact measure’, of what ingredients must go in a dish, to make it totally lip-smacking! As per a MarketingSherpa … Continue reading Email Segmentation: The Recipe for Great Email Marketing
The holidays are a great time to capture new customers, but the competition can be tough. Columnist Jordan Elkind offers three segmentation strategies to help you communicate your holiday message the right way. Jordan Elkind on November 4, 2016 There’s a good reason for New Year’s resolutions — with the holidays comes mass consumption. And … Continue reading 3 techniques to boost holiday CLV with advanced segmentation
Contributor Matt Nitzberg believes marketers need to move away from common, ingrained measurement practices and instead take an “audience-first” approach to analytics. Matt Nitzberg on October 19, 2016 Marketers competing in mature product categories are in a tough spot. For offerings from cereal to flights to cars, competition for market share and share of voice … Continue reading Brands must close the loop on audience segmentation
by Sora WondraSeptember 19, 2016 Know thy users. Then, segment them. Customer segmentation strategies are key for relevant and effective mobile marketing. Sending campaigns to smaller, thoughtfully constructed segments (vs. non-targeted blasts) can increase conversion by 200%. Taking time to build, review, or revise segments can help you focus your messaging and your audience. Clarity … Continue reading The Secrets of Customer Segmentation Strategy
