by Angela Hausman, PhD Follow @MarketingLetterSeptember 6, 2016 Academics teach the concept of segmentation based on consumer personality traits, lifestyles, and motivations, yet marketers are less likely to use so-called psychographics to create target markets (or consumer personas) in a meaningful way. In today’s discussion, we’ll talk about: how marketers segment markets based on consumer … Continue reading Consumer Personality Segmentation in Digital Marketing
Tag Archives: Segmentation
Segmentation — Show Them What They Want, Not Just What You’ve Got
by Sean Hargrave, Staff Writer, August 1, 2016 Nobody likes to think of themselves as a generic member of some marketing “tribe” or demographic dreamed up at a marketing convention. Not only is every person an individual, but they can object to brands assuming they are just like everyone else of their age who lives … Continue reading Segmentation — Show Them What They Want, Not Just What You’ve Got
Email Segmentation: Boosting Our Open Rates One Send At A Time
by Joei Chan July 1, 2016 Follow @joeeiJuly 1, 2016 Every month, you see a new “email is dead” blog post, or a new “email-killer.” And every month, product updates, newsletters, and discount coupons continue to flood my inbox. I mean, social media was supposed to replace email, but Facebook still emails me when someone … Continue reading Email Segmentation: Boosting Our Open Rates One Send At A Time
Getting Started With Email Marketing Segmentation
by Alphonso Sanchez June 18, 2016June 18, 2016 Email segmenting is one of the most powerful techniques for boosting open rates, CTRs, and total revenue per email. It’s also surprisingly neglected. With the high cost for sophisticated email platforms and the technology segmentation requires, it makes sense. Fortunately, there is a simple way any marketer … Continue reading Getting Started With Email Marketing Segmentation
Decision trees for SEM segmentation
There is an ongoing debate amongst SEM experts as to how to best segment your PPC accounts, and columnist Aaron Levy illustrates his process with a handy flowchart. Aaron Levy on June 3, 2016 One of the most common and difficult choices you’ll make when managing an SEM account is deciding when to segment keywords. Any … Continue reading Decision trees for SEM segmentation
8 Email Segmentation Examples That Can Boost Conversions
by Wilson Hung May 27, 2016May 27, 2016 You finally decide to invest the time and money into building an email list. Tons of articles explain the importance of email marketing for your business, but you continue to fail at achieving results. Instead you experience: Low open & click-through rates High unsubscribe rates And worse, … Continue reading 8 Email Segmentation Examples That Can Boost Conversions
Segmentation Strategies for Super-Targeted Email Marketing
by Mary Lister May 20, 2016May 20, 2016 The first thing I do in the morning is check my email. I’m looking for urgent work alerts, general family news, but mostly I’m deleting the insane amount of promotion mailings that flood my inbox overnight. By the time I arrive at work, I have another batch … Continue reading Segmentation Strategies for Super-Targeted Email Marketing
Personalized Marketing: How to Implement 1:1 Segmentation
by Kunle Campbell May 3, 2016 Follow @kunleTcampbellMay 3, 2016 This article is part 2 of our series on Ecommerce Personalization. Catch up with part one, How to Implement Basic Site Segmentation. My previous article delved into the fundamentals of ecommerce personalization; serving customized content and experiences to different traffic segments, as well as the … Continue reading Personalized Marketing: How to Implement 1:1 Segmentation
How to Improve Shopping Performance with Segmentation
by Dionte Pounds April 21, 2016April 21, 2016 Last month, I discussed how to use proper segmentation to optimize the performance of Dynamic Search Ads campaigns and why segmentation is vital for success. Segmentation also plays a large part in the success of shopping campaigns. If you’re not already familiar, shopping campaigns promote your online … Continue reading How to Improve Shopping Performance with Segmentation
The Impact Of Segmentation On Conversions – Handy Guide For Marketers
By Joydeep Bhattacharya April 19th, 2016 Personalization and segmentation are the current marketing trends that are enabling marketers to reach only the interested consumer in order to increase the chances of conversions. Unbounce rightly says, Try to appeal to everyone and you’ll appeal to no one. Segmentation helps you create targeted offers that convert. … Continue reading The Impact Of Segmentation On Conversions – Handy Guide For Marketers