Tag Archives: Segments

How to make AI-driven segments work in composable CDPs

Here are key considerations when starting or expanding AI usage in your composable CDP. Craig Schinn on August 21, 2023 AI-driven segments outperformed standard segments by up to 42% on a recent head-to-head test. This result is typical for brands shifting from a rule-based approach to AI-driven segmentation. The lift tends to be even greater … Continue reading How to make AI-driven segments work in composable CDPs →

Marketing To New — And Smaller — Post-Pandemic Segments

Marketing Transformation

Marketing To New — And Smaller — Post-Pandemic Segments by Harvey Chipkin , Columnist, March 24, 2022 Two years ago, Matt Voda, CEO of OptiMine Software, was prepared for anything as the pandemic set in, expecting particularly hard hits for retail and travel. Heading up a company that provides data and analytics for marketers, he … Continue reading Marketing To New — And Smaller — Post-Pandemic Segments →

5 Simple Google Analytics Custom Segments Every Small Business Should Create

Google Analytics

Ray Wang — January 31, 2020 Google Analytics segments allow you to see a subset of your website data. For example, you can create a segment to view web behaviours on your website of women between the ages of 25 and 34. Google Analytics segments are useful for unveiling hidden nuggets within your aggregated website … Continue reading 5 Simple Google Analytics Custom Segments Every Small Business Should Create →

7 Segments Every E-Commerce Site Should Use for Personalization and Analysis

eCommerce Experience

Katie Sweet — April 18, 2018 Follow @misskatiehrdy — April 18, 2018 At Evergage, we often talk about the importance of leveraging machine learning to create individualized experiences for e-commerce shoppers. This type of one-to-one communication is incredibly important for the reality of today’s world where consumers expect personalized experiences, but the importance of using … Continue reading 7 Segments Every E-Commerce Site Should Use for Personalization and Analysis →

Understanding Custom Reports & Advanced Segments in Google Analytics

Google Analytics

By Joe Ryan March 1st, 2018 You can do a lot more with Google Analytics than simply creating standard reports. Google Analytics Customer Reports and Advanced Segments are important tools for understanding your market. Are you interested in getting more from Google Analytics? Do you know the difference between custom reports and advanced segments? Google … Continue reading Understanding Custom Reports & Advanced Segments in Google Analytics →

The Data Types You Should Be Using to Create Segments for Personalization

Personalization

Katie Sweet — January 13, 2017 Follow @misskatiehrdy— January 13, 2017 Segments play a huge role in any company’s personalization efforts. If you’re unfamiliar with segments, they are groupings of people based on a set of defined criteria. They can be used to target different groups of people with different experiences. For example, you can … Continue reading The Data Types You Should Be Using to Create Segments for Personalization →

Survata offers first online surveys targeted at second- and third-party user segments

Surveys

The questionnaires, which can include a pretesting of ads, are delivered to the same segments the ads will later target. Barry Levine on May 27, 2016 Before they begin a campaign, advertisers obviously would like to know if an ad appeals to the targeted user type. Consumer research firm Survata is now offering a … Continue reading Survata offers first online surveys targeted at second- and third-party user segments →

The 4 Best Segments for Building Your Network

Network Building

No two relationships or contacts can be treated in the same way. Whether you’re a real estate agent, a lawyer, or a small business owner, you need to regularly reach out to your contacts for your business’ sake. Staying top-of-mind with your relationships is key in maintaining them and creating a strong network. And in … Continue reading The 4 Best Segments for Building Your Network →

Re-Segmenting: When Contacts No Longer Fit Into Their Segments

Contact Managemnet

Rachel SilverJuly 15, 2015 In previous posts we have explained how to segment your contacts to optimize overall your ROI. But what happens when people in your network no longer fit their segment? According to eMarketer, with segmentation 39% of people saw better open rates, opt-out rates and unsubscriptions were lower for 28% of people, … Continue reading Re-Segmenting: When Contacts No Longer Fit Into Their Segments →

The 4 Customer Segments Email Marketers Must Target

Email Marketing

Justin Tyrrell December 3, 2014 If ever there’s a time to put segmentation into practice in your email marketing, that time is the holiday sales window. These key weeks leading up to and beyond December 25th incorporate all of the busiest online shopping day milestones of the year in terms of traffic and sales … Continue reading The 4 Customer Segments Email Marketers Must Target →