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A CMS isn’t just about content. Selecting the right platform ensures better SEO, personalized experiences, and scalable infrastructure. Benu Aggarwal on January 17, 2025 As the customer journey grows more complex in 2025, organizations need a best-in-class martech stack to deliver a seamless, data-driven experience across multiple channels. A critical component of this stack … Continue reading How to select a CMS that powers SEO, personalization and growth
Google is phasing out third-party cookies this fall, but some sites will be able to temporarily re-enable them until the year end. Nicola Agius on January 8, 2024 Google is giving websites the opportunity to request additional time to transition away from third-party cookie dependencies. To address possible compatibility concerns, the search engine has introduced … Continue reading Google is allowing select sites to delay phase out of third-party cookies
Amazon Upgrades Ad Partner Status For Select Companies by Laurie Sullivan @lauriesullivan, August 24, 2022 Amazon has granted some of its advertising partners “advanced” status after launching the original program earlier this year. Tinuiti announced its upgrade in status on Wednesday, while ChannelAdvisor announced the upgrade on Tuesday and Skai in May. The Amazon Ads … Continue reading Amazon Upgrades Ad Partner Status For Select Companies
Understand the marketplace. Understand your architecture. And don’t forget to negotiate. Tony Byrne on April 13, 2022 At Real Story Group, we’ve been evaluating customer data platform (CDP) technology on behalf of enterprise buyers for more than four years now. Initially, we saw a wave of early adopters making hasty decisions both to license this … Continue reading The right way to select a CDP
Chirag Mehta August 24, 2021 “Right staffing solution”- the phrase that we utilize a lot in our daily communications, but what does it exactly mean? The meaning of the right staffing solution would vastly differ from one industry to another. For a hospitality staffing agency, a staffing solution that enables them to assign the staff … Continue reading How to Select the Right Staffing Solution?
Hachem Ramki November 27, 2020 Recruitment CRM refers to Customer Relationship Management software, a tool built on technology capable of managing customer data and segmenting them as fits your recruitment agency’s process. Built to develop interactions with existing and prospective clients alike, recruitment CRM helps companies streamline processes so they can boost their sales, improve … Continue reading 4 Tips to Select a Recruitment CRM for Your Headhunting Agency
Saajan Sharma September 9, 2020 You walk into a store pick up the most beautiful pair of shoes and find out later that they don’t fit. Would that be of any use? No! Similarly, when you are looking for an HR and payroll software, you must not get swayed by what looks the best but … Continue reading How to Select the Right HR Software For Your Business
Andy Donovan August 7, 2020 Since video advertising is keeping its top positions on the market, running successful video ad campaigns remains a valuable revenue source, hence a top priority for many publishers across the globe. For what it takes, this task would be impossible to cope with without a quality video ad server solution. … Continue reading How to Select a Video Ad Server in 2020
Brand advertisers will be able to target TV screen viewing for the first time. Ginny Marvin on May 19, 2020 YouTube has relaunched its premium advertising program, now called YouTube Select. The company made the announcement ahead of its Brandcast upfront presentation to advertisers next month. YouTube Select rolls up the program formerly known as … Continue reading YouTube Select: YouTube’s new premium advertising program adds connected TV targeting
Mia Jacobs — April 1, 2020 Attracting new leads is great—but what then? Retaining loyal customers is equally as important as converting them in the first place, perhaps even more so. How do you address, much less predict, your customers’ needs and goals as they naturally grow and evolve over time in order to foster … Continue reading How to Select a B2B Customer Lifecycle Management Solution
