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Learn the importance of evaluating marketing technology tools that enable operational maturity and best practices for finding them. Amy Strickland on June 20, 2024 As a senior leader, one of your core responsibilities is pushing your team’s operational maturity forward so you are ready to meet tomorrow’s challenges. Operational maturity refers to the … Continue reading How to boost operational maturity with strategic martech selection
Find out why static quadrants with generic winners and losers fail to capture unique business needs and how to shortlist vendors based on strategic fit. Apoorv Durga on November 9, 2023 When looking at martech vendors and marketplaces, we’ve gotten used to quadrants. They provide a simple visual to plot key players in an industry … Continue reading Beyond quadrants: An alternative approach to martech selection
Some common mistakes made when evaluating and choosing solutions and how to avoid them. Tony Byrne on September 28, 2021 Buying marketing technology can be stressful. The impact of your choice will reverberate across your enterprise, and switching costs can become prohibitive. Yet, it can seem hard to know in advance whether you’re picking the right … Continue reading Real Story on MarTech: Avoid these five vendor selection pitfalls
Stacy Lee August 31, 2021 As early as the recruitment process, you can already do something that can encourage candidate commitment. “Commitment to what?” you might ask. It can apply to the role, company, or career in general. Before, it might be expected that, once a person applies, he/she will wholeheartedly join the company once … Continue reading How to Encourage Candidate Commitment During the Selection Process
Selecting better technology really means selecting better-fitting technology. Here’s how to do just that. Jarrod Gingras on July 22, 2021 Industry surveys over multiple decades have repeatedly shown that more than half of technology projects fail to meet their objectives — or just fail outright. My discussions with martech customers suggest their success rates are … Continue reading The Real Story on MarTech: 10 steps to making better vendor selection choices
Kim Campbell August 25, 2020 Over the years, we’ve written many articles singing the praises of on-site visits with potential customer care outsourcers. We firmly believe that shaking hands with leadership and frontline agents, seeing capabilities in action, and experiencing the corporate culture first-hand are the intangible, immeasurable, yet essential final steps in evaluating and … Continue reading Rethinking the Outsourcer Selection Process in the New Normal
Darleen DeRosa — December 18, 2019 Follow @onpoint_llc Hiring the wrong candidate can set an organization back significantly in terms of time and money. Given the high stakes of the selection process, many companies have taken to using pre-employment assessments to provide more data on candidates in the hope that this information will allow them … Continue reading What is the Business Case for Selection Assessments?
Serhiy Kozlov — February 28, 2019 Follow @SerhiyKozlov — February 28, 2019 Such scenes are played out all over the world. A creative has a unique idea for an app he knows will be a big seller. A small company needs a customized piece of software for its logistics and inventory tracking. A mid-sized or … Continue reading Dedicated Development Teams: The Benefits and Selection Process Explained
Account-based marketing is the new normal, but building target account lists is still a challenge. Here’s how data can simplify the process. According to SiriusDecisions, a full 91% of B2B teams that are doing account-based marketing (ABM) see larger deal sizes from their target accounts than from non-target accounts. If that isn’t a ringing endorsement … Continue reading How to use data to power target account selection
by Sandra HessAugust 5, 2016 The recruiting process is constantly evolving, thanks to improvements in technology and scientific research. This has allowed HR teams to identify top talent in their applicant pools and to make better hiring decisions. However, according to a recent commentary published in the International Journal of Selection Assessment, even with these … Continue reading 5 Contemporary Recruitment and Selection Challenges
