Tag Archives: SelfServe

Edison Interactive launches DOOH self-serve platform

Through a partnership with DanAds, the new platform makes ads affordable for SMBs. Chris Wood on March 31, 2022 Edison Interactive, a CMS for connected screens, today launched a self-service platform for digital out-of-home (DOOH) advertisers, as a result of a partnership with self-serve adtech company DanAds. The self-serve functionality opens up ad placements for … Continue reading Edison Interactive launches DOOH self-serve platform →

Walgreens Advertising Group Launches Self-Serve Programmatic Effort

Marketing Platforms

Walgreens Advertising Group Launches Self-Serve Programmatic Effort by Fern Siegel , February 18, 2022 Walgreens Advertising Group has launched a self-serve programmatic effort that gives brand advertisers better control of their campaigns. It extends the company’s belief that retail media is solidly positioned to be a core disruptor in any market to any customer. Advertisers … Continue reading Walgreens Advertising Group Launches Self-Serve Programmatic Effort →

The Benefit of Self-Serve DSPs for Agencies

Agency Business

Kaitlin Forbes — January 27, 2020 Having access to the right self-serve technology is a huge selling point for brands. In fact, 73% of large and 80% of mid-size brand marketers agree that optimization is the most important capability a mid-market agency should have. This includes having the ability to optimize in-house and in real-time. … Continue reading The Benefit of Self-Serve DSPs for Agencies →

Pinterest opens self-serve version of Pin Collective branded-content program

Pinterest Tools

Through a deal with Popular Pays, Pinterest is helping all advertisers find talented folks to produce creative for its platform. Tim Peterson on September 19, 2017 Pinterest is helping smaller advertisers develop creative for its platform by launching a self-serve interface allowing them to find creatives to produce branded content for Promoted Pin campaigns. … Continue reading Pinterest opens self-serve version of Pin Collective branded-content program →

The Self-Serve Programmatic Ad Buying Fallacy

Programmatic

Garrett Gan — September 5, 2017 Follow @thalamusinc — September 5, 2017 kaboompics / Pixabay Since its genesis, programmatic advertising has experienced nothing short of a meteoric rise, capturing the attention and intrigue of brands and agencies across the globe. However, there are still many drawbacks to the technology, such as a lack of inventory … Continue reading The Self-Serve Programmatic Ad Buying Fallacy →

Pinterest opens up autoplay video ads to self-serve advertisers

In May, Pinterest began testing the ads that play automatically with the sound off and appear within people’s feeds and among search results. Tim Peterson on August 8, 2017 Pinterest is officially pressing play on its autoplay video ad business. A few months after it began testing autoplay video ads, Pinterest is opening up … Continue reading Pinterest opens up autoplay video ads to self-serve advertisers →

A guide to Snapchat advertising as self-serve tool officially opens

Snapchat Advertisement

Everything you need to know about Snapchat’s ad formats, ad targeting options and ad pricing schemes. Tim Peterson on June 12, 2017 A month after announcing a self-serve tool for any advertiser to buy its standard vertical video ads like they buy books on Amazon, Snapchat officially made the Snapchat Ad Manager ad-buying tool … Continue reading A guide to Snapchat advertising as self-serve tool officially opens →

Instagram Is Giving Advertisers Self-Serve Access To Carousel Ads

Instagram Marketing

Starting in the next few weeks, the multi-image ads will be available in Facebook’s self-service ad dashboards. Martin Beck on October 30, 2015 Instagram has announced that it will soon allow advertisers to help themselves to carousel ads. Instagram will enable purchase of the ads through parent company Facebook’s Power Editor and Ad Manager platforms … Continue reading Instagram Is Giving Advertisers Self-Serve Access To Carousel Ads →