Tag Archives: Sellers

To purge fake ad sellers from digital advertising, IAB Tech Lab launches ads.txt

Ginny Marvin on May 22, 2017 at 12:04 pm The IAB Tech Lab has introduced a tool to help eliminate counterfeit and unauthorized inventory by cutting illegitimate sellers out of the supply chain. Called ads.txt, the solution enables publishers to declare publicly which sellers are authorized to sell their inventory in a file posted to … Continue reading To purge fake ad sellers from digital advertising, IAB Tech Lab launches ads.txt

The Pros and Cons of Launching an Ecommerce Website For Amazon Marketplace Sellers

Jeff Cohen — March 6, 2017 — March 6, 2017 Many online sellers start out with Amazon as a single distribution channel. After all, Amazon is making it easier and easier for entrepreneurs to start a physical product business. To oversimplify it, all you need to do is find a product, list it for sale, … Continue reading The Pros and Cons of Launching an Ecommerce Website For Amazon Marketplace Sellers

Stop Over-Thinking Buyer Personas: The Only 5 Questions E-commerce Sellers Need to Ask

by Andrew Raso July 12, 2016 Follow @marketinggurus3July 12, 2016 Asking 100 questions to build a buyer persona is helpful – for a brand new marketer who knows nothing about their audience. But if you’ve been at this for even a little while, you already have answers to nearly all these questions. In ecommerce, you … Continue reading Stop Over-Thinking Buyer Personas: The Only 5 Questions E-commerce Sellers Need to Ask

Cold Calling Sellers Are The Modern Digital Purse Snatchers

Dennis YuMay 13, 2015 Some people call it consultative selling – to add value via your expertise, as opposed to regurgitating what anyone can find online already in your marketing materials. But it’s more than that. You have to be a committed ambassador of the thing you stand for. It’s that passion that causes people … Continue reading Cold Calling Sellers Are The Modern Digital Purse Snatchers

2 For 1: LinkedIn Profile Advice For Restless Sellers

Kai TamulonisMay 5, 2015 If you’re just starting down the road of social selling, one of the first pieces of advice you’ll inevitably encounter is to reposition your LinkedIn summary to be customer-centric. In other words, scrap the talk of crushing quotas, socializing at that sales conference, and, well, sales in general. Instead, hammer home … Continue reading 2 For 1: LinkedIn Profile Advice For Restless Sellers