Tag Archives: Send

How AV Integrators Can Send Their Best Emails Yet

Veronica Green-Gott — May 16, 2019 — May 16, 2019 Are you struggling with low click-through rates? Low open rates? Writing and sending a great marketing email is trickier than it looks. There’s a lot that goes into a marketing email that may be of little consequence for personal emails. For example, how much time … Continue reading How AV Integrators Can Send Their Best Emails Yet →

Think global but send hyperlocal email communications

Email Marketing Tips

Contextualizing content based on location as well as language, cultural differences and currency need to be considered in building a hyperlocal rapport. Len Shneyder on March 18, 2019 at 8:00 am Brands around the globe face a common challenge: scaling their communication and providing enough engaging content to keep customers coming back. The bigger the … Continue reading Think global but send hyperlocal email communications →

Email Prospecting: 7 Things You MUST Do Before Hitting ‘Send’

Leads Generation

Jarvis Edwards — January 16, 2019 Follow @jarvis_edwards — January 16, 2019 Need to make sales, quick, but you despise cold calling? Not a problem—there’s a better solution that doesn’t elevate your blood pressure nor increase the billable hours of your psychotherapist. It’s none other than email prospecting; a proven strategy that can work miracles, … Continue reading Email Prospecting: 7 Things You MUST Do Before Hitting ‘Send’ →

On Email Blast – 4 Tips to Send Better Email Campaigns

Email Strategy

Julian Canlas — November 13, 2018 — November 13, 2018 Email blast is bad. There, we said it. Email campaigns should never be unsolicited, but helpful and responsive. They should be careful and resourceful – not lazy and unfocused. Emailing, in general, should never seem aggressive. Unsolicited B2C cold emailing campaigns are now illegal in … Continue reading On Email Blast – 4 Tips to Send Better Email Campaigns →

How to Send Emails With More Confidence

Email Marketing Tips

Emily Wiseheart — October 17, 2018 — October 17, 2018 ‘Send anxiety’ – it’s a real thing. I have been sending emails my entire career, and to this day I still hear a little voice saying, “Read it one more time. There must be a typo somewhere…” It’s good to carefully check your email, but … Continue reading How to Send Emails With More Confidence →

Why You Should Send Your Next Promotional Email at Midnight

Email Strategy

Zach Heller — August 16, 2018 Follow @zheller — August 16, 2018 When a politician changes their position on a policy question, we call them a flip flopper. And we don’t trust them. But changing your position on an issue based on new evidence is a sign of progress and wisdom. And not just for … Continue reading Why You Should Send Your Next Promotional Email at Midnight →

The best unsubscribe email is the one you don’t send

Email Strategy

If you’re still sending unsubscribe confirmations, you’re likely just annoying people. Contributor Ryan Phelan offers some better options for staying in touch. Ryan Phelan on June 11, 2018 While going through my Gmail inbox the other day, I spied an email from a brand that I was tired of hearing from. I hadn’t opened … Continue reading The best unsubscribe email is the one you don’t send →