John W Hayes — June 7, 2018 Follow @john_w_hayes — June 7, 2018 The world of marketing is a funny old game. On the one hand, it’s portrayed as a glamorous industry full of creative and smart individuals who work as hard as they play. I mean seriously, who wouldn’t want to be a marketer? … Continue reading Send Marketing Emails That Make People Smile
Kristen Dunleavy — June 1, 2018 Follow @KristenWritesIt — June 1, 2018 Even veteran email marketers probably feel some trepidation when they finally send the message they worked so hard to perfect. While a mistake in a single email is not likely to doom your campaign, it’s natural to worry that you might have missed … Continue reading 8 Questions to Ask Yourself Before You Hit Send
Robert Gibb — May 10, 2018 — May 10, 2018 Location-based marketing is marketing that contains messaging specific to where a person is currently at in the world. These messages are often viewed on mobile devices in the form of push notifications. To identify someone’s location and deliver messages relevant to where they’re currently at, … Continue reading Location-Based Marketing: How to Send Geographically Significant Push Notifications
Julie Morse — May 6, 2018 — May 6, 2018 It takes 12 great customer experiences to make up for a single bad one. When something goes wrong, sending a polished, professional apology letter to your customers is the first step to making it right again. Whether it’s a scheduling mishap or bug in your … Continue reading 6 Excellent Apology Emails to Send to Your Customers
Don’t Send Customers Packing, Start Anticipating Wanderlust by Jennifer Rignani , Columnist, February 14, 2018 People have high expectations of the customer experience. To say UX and content must be attuned to our every whim is an understatement. So why do so many brands get it wrong? Well, they’re not anticipating the needs of the … Continue reading Don’t Send Customers Packing, Start Anticipating Wanderlust
Brian Sutter — February 8, 2018 Follow @SmallBizBrian — February 8, 2018 Small business owners know the value of email marketing. 50% of them say they send marketing emails to their customers. That puts email in second place as the most popular small business marketing tactic. Only having a website is used more often. Email … Continue reading 5 Simple Ways to Send Better Emails
Karen Repoli — December 15, 2017 Follow @karenrepoli — December 15, 2017 antonynjoro / Pixabay Enticing your readers to join your list is just a small part of your overall list-building goal. The larger component is keeping them engaged. Do that right, and they’ll reward you with more sales—not only of your products and services, … Continue reading Answers: What Should I Send My List?
Sandra Wrobel-Konior — October 27, 2017 Follow @sandricz — October 27, 2017 Myriams-Fotos / Pixabay Halloween is a scary time for many of us, and choosing an online payment solution could be a real nightmare, if you don’t know what to avoid. We understand you, you’re thinking about implementing an online payment solution on your … Continue reading Scary Payment Practices That Will Send Shivers Down Your Spine
Jake Jeffries — October 16, 2017 Follow @TextMarketerLtd — October 16, 2017 Retailers have fallen in love with SMS marketing, and fallen hard. Thousands of messages flying out every day from retailers, offering their customers amazing savings, updating them on their orders, along with many other ways, keeping customers well informed and happy. 50% of … Continue reading Retail SMS Marketing – The Best Time to Send Your SMS Campaign [Infographic]
Choncé Maddox — September 11, 2017 — September 11, 2017 geralt / Pixabay If you’re not yet building your email subscriber list and using newsletters to your advantage, you are most likely missing out on a ton of conversions you could be receiving for your business. Each person on your list is worth at least … Continue reading How to Send Catchy (Not Corny) Email Newsletters
