However, opt-in, contextually relevant video saw positive response from users. Greg Sterling on October 18, 2016 Various studies appear to show that people don’t like interstitial ads. Google wants to ban most interstitials following a search click. And a recent “neuroscience” study from MediaBrix and Neurons Inc. comes to a similar conclusion. The companies … Continue reading Study: Full-page interstitials alienate users, send them racing for the X-it
by VerticalResponse Follow @VR4SmallBizOctober 5, 2016 Twice a month I put together the VR Buzz newsletter, and each time I treat it as if it were the first email I’ve ever sent. Creating an email campaign seems like a piece of cake, but in reality there are a lot of moving parts that need to … Continue reading Email Marketing Best Practices: Testing Your Emails Before Hitting Send
by Josie ScotchmerSeptember 10, 2016 Is there anything worse than putting your blood, sweat and tears into creating the perfect email campaign, just to see it land in the spam folder? We don’t think so. If you still haven’t cracked the code to enter the secret world of email deliverability, don’t panic. It’s not too … Continue reading Improve Your Email Deliverability: The Secrets To Send Your Holiday Emails Straight To The Inbox
by Leana Yang Follow @burstsmsAugust 21, 2016 A question I frequently get asked is – when is the best time to send an SMS? The answer depends on what you are doing, and what you are trying to accomplish. Here are a few common scenarios: 1) General Marketing Messages 10:30am-11:30am 2:30pm-3:00pm 6:00pm-6:30pm Reasoning: The key … Continue reading When is the Best Time to Send an SMS? [Infographic]
Looking to step up your next email campaign? Columnist Alyssa Nahatis describes some common mistakes you should avoid and how to personalize your content to drive engagement. Alyssa Nahatis on August 25, 2016 Email marketing continues to reign supreme atop the return-on-investment charts, beating out SEO, content marketing and paid search. When it comes to … Continue reading Email marketing is more than just hitting the send button
Email automation can help marketers win with the inbox. Contributor Cynthia Price shares tips for using email automation to engage with consumers. Cynthia Price on August 24, 2016 When done right, an automated email is like a breath of fresh air in the inbox. It’s relevant, personalized and timely — everything your subscribers want when … Continue reading Why the best email marketing happens when you don’t hit “send”
How do you get people to open and engage with your emails? Columnist Scott Heimes says it’s all about sending what they want to receive. Scott Heimes on July 20, 2016 Every email marketer’s goal is to deliver engaging messages to the people who are actually interested in receiving them. And while that’s easier … Continue reading 5 ways to send the most relevant emails to your recipients
by Larisa Bedgood July 8, 2016 Follow @https://twitter.com/DataMentorsJuly 8, 2016 How often do you make a transaction, either for a product or for information, without an email address coming into play at least once? If you didn’t notice it before, you certainly will now. On a normal day of errands I may stop at a … Continue reading 3 Things You Can Do with an Email Address (Other Than Send an Email)
by Louis Foong July 7, 2016 Follow @thealeagroupJuly 7, 2016 215.3 billion emails are sent and received every day. 70% of digital marketers consider email marketing to be great for ROI, but this isn’t the case if your emails are badly-crafted, badly-timed, or badly-targeted. Sending the wrong message to the wrong person means that you’ll … Continue reading How to Send Emails Like a Pro [Infographic]
by John W Hayes July 6, 2016 Follow @john_w_hayesJuly 6, 2016 Email marketing software is a little bit like a gym membership. You buy it with the best of intentions, but when there is so much other stuff going on in your life, it can be difficult to find the motivation to put in the … Continue reading 8 Email Marketing Campaign Ideas You Can Send Today
