by Joei Chan July 1, 2016 Follow @joeeiJuly 1, 2016 Every month, you see a new “email is dead” blog post, or a new “email-killer.” And every month, product updates, newsletters, and discount coupons continue to flood my inbox. I mean, social media was supposed to replace email, but Facebook still emails me when someone … Continue reading Email Segmentation: Boosting Our Open Rates One Send At A Time
by Matt Press April 7, 2016 Follow @splashcopyApril 7, 2016 Nowadays, most savvy business owners know that blogging is just about the most cost-effective marketing tactic out there for achieving fast growth. But there’s a huge difference between blogging and smart blogging. While some brands have a killer content marketing strategy and consistently create amazing … Continue reading 3 Business Tools That Will Send Your Blogging ROI Through the Roof
by Dale Keipert April 1, 2016 Follow @360InteractiveApril 1, 2016 Chart Marketing Charts Email is the way that customers prefer to have companies that they like, communicate with them. In fact, according to a report by Adestra more than 7 out of 10 consumers prefer email over direct mail, text messages and even message via … Continue reading Send Them An Email
by Mike Parry March 23, 2016March 23, 2016 Sending emails for businesses can be super stressful. The Sale is about to start, an urgent announcement needs to reach customers, the business needs to match a competitor’s offer. The reasons why it can be difficult are nearly endless, but, and this is a big ‘but!’ – … Continue reading You Can’t Send an Email Campaign Without…
by AJ Agrawal February 28, 2016 Follow @ajalumnifyFebruary 28, 2016 Conference Board found that 52.3% of Americans are unhappy in their jobs. The reasons for this vary, but they often boil down to stress, boredom, and a lack of advancement. This is because many companies (and employees) don’t think about how to change things. One … Continue reading How to Get Your Boss to Send You to a Conference
by Delphine Moulu February 20, 2016 Follow @reelevantappFebruary 20, 2016 What is the right time The right time to send your newsletter is when each recipient is most likely to engage with your email. One’s is said to be engaged when opening your email and doing the action you were expecting — buy an item, … Continue reading How to Send Your Email Marketing Campaigns at the Right Time
by Beth Romelus February 17, 2016February 17, 2016 Email is one of the most personal and powerful ways of online communication. Even with a small email list you can build your business selling products and services. But in order to get the most out of your email list, you must build campaigns that build relationships … Continue reading 4 Email Campaigns That You Should Send Every Year
Detailed study from email marketing provider GetResponse shows many email marketers are not using personalization and other key capabilities. Barry Levine on February 4, 2016 A third of email marketers don’t actively optimize their email marketing, and only about half test subject lines. So says a new report from email marketing provider GetResponse. Out today, … Continue reading Report: Almost Half Of Email Marketers Send Everyone The Same Email
by Delphine Moulu January 29, 2016 Follow @reelevantappJanuary 29, 2016 Why mass mailing sucks Mass mailing consists in sending the same message to your entire contact list. No matter your recipients age, sex, location, preferences or purchase history, they will all receive the very same content at the very same time. Mass mailing is the … Continue reading Mass Emailing Sucks, Here’s How Top Marketers Send Great Emails
The new Strategic Framework for Retail Customer Journeys includes a set of retailer-focused analysis and marketing tools. Barry Levine on January 20, 2016 at 5:53 pm Salesforce is now offering a free team of experts to meet with retailers and set up a plan for how its Marketing Cloud can be utilized for their needs. The … Continue reading Retailers: Salesforce Will Now Send A Free Team of Experts To Match Its Marketing Cloud To Your Needs
