Tag Archives: Send

5 Email Checks You Should Carry Out Before You Hit Send

by Rupert Adam January 19, 2016 Follow @emailcenterJanuary 19, 2016 Mistakes in emails happen. Whether it’s broken links, incorrect data, display issues or that dreaded typo, we’ve all been there. But how can you prevent these errors from occurring? Here are 5 email checks you should carry out before you hit send. 1. Always test … Continue reading 5 Email Checks You Should Carry Out Before You Hit Send

The Right Time To Send Emails At Every Step Of The Funnel: Timing Is Everything

By Rohan Ayyar December 14th, 2015   Email is one of the oldest forms of digital marketing and continues to be arguably the most effective. With a bit of analysis and automation, you can time your emails to target audiences when they’re at their receptive best. The time of day and the day of the … Continue reading The Right Time To Send Emails At Every Step Of The Funnel: Timing Is Everything

Holiday Email Marketing Insights: Send Emails Early, Avoid Thanksgiving Day & Segment Your Lists

Top email platforms and marketing solution providers offer tips and recommendations based on last year’s holiday campaigns. Amy Gesenhues on November 21, 2015 Adobe predicts this year’s online holiday sales will reach a record $83 billion, an 11-percent year-over-year increase compared to last year. With so much up for grabs between now and the end … Continue reading Holiday Email Marketing Insights: Send Emails Early, Avoid Thanksgiving Day & Segment Your Lists

Send More Effective Messages: Five Rules for Smart Multivariate Testing

Todd GrennanOctober 25, 2015 A campaign that doesn’t resonate with your customers is more than just a lost opportunity – it’s a problem. Too many irrelevant messages can lead to messaging opt-outs, uninstalls and just general bad feelings among your customers. Thankfully, there’s a simple way to improve the effectiveness of your messaging campaigns: multivariate … Continue reading Send More Effective Messages: Five Rules for Smart Multivariate Testing

Fright School Friday: Email Stats to Send a Chill Down Your Spine

Sasha SeddonOctober 16, 2015 We all have our fears. They might be spiders, clowns, a drop in click-through rates. For many email marketers, there’s nothing scarier than some frightening data. This Friday, we’ve gathered together some email stats which will haunt you in your sleep. You’ve been warned… 39% of marketers have no strategy for … Continue reading Fright School Friday: Email Stats to Send a Chill Down Your Spine